To gain or maintain a leadership position in your industry, you're driven to continuously innovate. Through UX concept testing, we find out which new ideas are worth investing in by identifying the features and functions that your users value most.
We consult with your stakeholders to learn about the new software product, feature ideas, the intended customers, and the objectives for innovation.
We develop a test protocol, then recruit the participants, and conduct the concept testing. This includes observed structured one-on-one sessions.
We conduct complementary research if it is applicable, such as in-field research, focus groups and surveys.
We deliver the concept test findings in an engaging visual format.
You benefit from our deep experience in UX concept testing, as well as our user experience design expertise on how to make new ideas successful. You get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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