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Web Style Guide

Protect and maintain your brand long-term with a web style guide

After you've invested in a fantastic new brand and website, you want to ensure it's well-maintained over time. Web style guides are a critical component. A web style guide empowers stakeholders and designers to stay aligned with look-and-feel, tone, and other details that comprise the experience.

EXPERIENCES CAPTURED
  • Maintain your website's consistency and tone over the long term
  • Ensure that all website contributors stay on-brand and on-message
  • Communicate design, content, and development standards to your designers
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HOW WE DO IT

  1. 1

    We create a Brand Style Guide to document and define the proper use of the corporate identity, colour palette, and other visual elements for designers and marketers.

  2. 2

    We create a User Experience Style Guide to document and define the proper use of elements, such as buttons, labels, colours, icons, and other visual elements for software engineering teams.

  3. 3

    We create a Content Style Guide to document and define for content developers and editors the personality, tone, and style conventions for the organization's written output.

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WHAT YOU GET

By documenting your experience and identity in style guides, you help ensure continuity and consistency in your designs, products, and services over the long term. You get:

  • Professionally developed and beautifully designed style guides that you and your stakeholders will take pride in
  • Knowledge transfer of design, UX, and style conventions to empower your gatekeepers and stakeholders
  • Long-term consistency in the experience your brand, web, product, and service deliver
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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