Websites and web applications are more successful when users can quickly and easily find the information that’s relevant to them. Through information architecture (IA) development, we help ensure your site or app will satisfy users and help them successfully complete their tasks on any device.
We begin with user and customer research to understand users and their tasks. This research may include user personas, user experience journeys, card sorting, experience mapping and more.
We map out an IA that enhances access to your content and ensures relevancy and usefulness.
We test the IA through reverse card sorting with real users and iterate the IA as required.
We translate the IA for various formats and experiences, including desktop, tablet, and mobile.
Our research-based, user-oriented approach to information architecture development means that you get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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