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How to Visualize Experience Maps in 7 Steps

By Amanda Billark

The research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make a detailed spreadsheet, or summarize the...

The research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make a detailed spreadsheet, or summarize the data into something resembling a flow chart. All...

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Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

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5 Blogs for UX Inspiration

By Foong Ling Chen

08.02.2018

Let’s be honest, it takes a lot time and effort to keep up to date with industry news. Content creators like Fast Company, Dezeen, Core 77...

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Critical Non-Essentials, Marginal Gains & Service Design

By Geoff McCormick

07.11.2018

With the current FIFA World Cup taking place, it seems obligatory to discuss sports — and how we, like our heroes, use their training and...

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Using Fitts’s Law When Designing

By Michelle Brown

06.27.2018

Humans are notoriously unpredictable. Unlike gravity, electricity, or friction, they just don’t seem to work the same way each time. And this is...

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Deception by Design

By Dan Iaboni

06.19.2018

Outside the walls of academia there are no ethics committees, and so a designer can, either knowingly or unknowingly, create deceptive...

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The Ethics of Design: 5 Ways to Ensure You “Do No Harm”

By Athena Herrmann

06.14.2018

My colleague recently wrote a blog about a new restaurant in Vancouver that is positioning itself after Pablo Escobar, the notorious Colombian...

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The Ultimate Akendi UX Course Guide

By Michelle Brown

06.05.2018

Have a particular goal and want to know what UX training courses will help the most? While we would recommend taking every course we offer, we...

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Experience Thinking

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What Makes the Akendi Team Tick?

By Siobhan Kennedy

05.29.2018

Today, we’re celebrating our talented team of researchers and designers by providing a glimpse into how they got started, and what fuels and...

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Brand Strategy: Is a Controversial Name a Good Approach?

By Hamilton Hernandez

05.04.2018

Would you be Escobar's customer? I’m not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...

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Brand Experience

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.