You can only Design ½ of what goes into an Experience

By Scott Plewes

Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has. We design a product or service. Or more...

Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has. We design a product or service. Or more generally a system. That’s the 1/2 we do have...

If You can Scope your UX Design Exactly you Probably are Doing it Wrong

By Scott Plewes

02.15.2023

Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...

Experience Thinking

Falling Through the Cracks: Continuity of Experiences

By Scott Plewes

02.13.2023

One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...

Experience Thinking

Invite Everyone to the Party: Integrating more Disciplines

By Scott Plewes

01.26.2023

UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...

Experience Thinking

A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process

By Scott Plewes

01.20.2023

Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...

Experience Thinking

Bringing Data to Life: Personas

By Scott Plewes

01.11.2023

Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...

Experience Thinking

Invite Math into Your UX Approach

By Scott Plewes

12.13.2022

Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...

General UX

Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection

By Scott Plewes

12.05.2022

You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...

Innovation

Experiences are everywhere: UX Goes Beyond Human-Digital Interactions

By Scott Plewes

11.28.2022

Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...

General UX

Future Shock: your UX Strategy

By Scott Plewes

11.21.2022

A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...

Experience Thinking

Persuading your Audience to Engage

By Liz Huh

11.18.2022

When you come across a well-designed website or application, can you identify the reasons why it spoke to you? Did the design successfully...

Experience Thinking

Say what? UX Research and Testing

By Scott Plewes

11.14.2022

UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...

General UX

Improve Post-Pandemic UX Workspace Design with Experience Thinking

By Jessika Tremblay

11.03.2022

Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...

Experience Thinking

How to go from Psychology to UX Research

By Lotte van Gelderen

10.29.2022

Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...

General UX

Designing for Most People, Most of the Time

By Tedde van Gelderen

09.25.2022

This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...

Experience Thinking

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