Need You Look at a Product Design to Evaluate It?
By Scott Plewes
11.23.2023
Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
Read moreYour Customers Are Not Your Users
By Scott Plewes
11.13.2023
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
Read moreIs that a Prototype or a Prototype?
By Scott Plewes
11.07.2023
The same "technical" words can mean different things across disciplines, or even within disciplines, or just between different people. This...
Read moreHow Important is Visual Design to UX Compared to Other Aspects of UX?
By Scott Plewes
10.30.2023
And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...
Read moreIs Your Product UX a Casualty of Design Drift?
By Scott Plewes
10.23.2023
You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...
Read moreUX Research Helps Product Owners Place Bets
By Scott Plewes
10.18.2023
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
Read moreResearch Will Sometimes Tell You It’s a Just a Bad Idea
By Scott Plewes
09.21.2023
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
Read moreIs Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read moreJourneys and Personas Aren’t Forever
By Scott Plewes
09.08.2023
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
Read moreAkendi US: Starting the NYC office
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
Read moreShow Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read moreFail Fast Better in UX
By Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreWhen User Research Becomes a Barrier to Success
By Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
Read moreWhat is Your AI’s EQ?
By Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read more