Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection

By Scott Plewes

You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and supports key business goals. When you get...

You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and supports key business goals. When you get there, move on. Endless hours are wasted in design...

Experiences are everywhere: UX Goes Beyond Human-Digital Interactions

By Scott Plewes

11.28.2022

Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...

General UX

Future Shock: your UX Strategy

By Scott Plewes

11.21.2022

A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...

Experience Thinking

Persuading your Audience to Engage

By Liz Huh

11.18.2022

When you come across a well-designed website or application, can you identify the reasons why it spoke to you? Did the design successfully...

Experience Thinking

Say what? UX Research and Testing

By Scott Plewes

11.14.2022

UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...

General UX

Improve Post-Pandemic UX Workspace Design with Experience Thinking

By Jessika Tremblay

11.03.2022

Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...

Experience Thinking

How to go from Psychology to UX Research

By Lotte van Gelderen

10.29.2022

Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...

General UX

Designing for Most People, Most of the Time

By Tedde van Gelderen

09.25.2022

This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...

Experience Thinking

We talked to our users. Now what?

By Philip Watson

08.24.2022

Congratulations! You’ve completed a research study, which found a bunch of recommendations for your product or service, has been presented to...

Research

Using the principles of experience thinking to reduce ‘no-shows’ in healthcare

By Leo Poll

05.27.2022

It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...

General UX

How to write a UX ITT/RFP/RFQ?

By Leo Poll

05.13.2022

As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...

General UX

Fact & Fiction: Tell a Story with Research Data

By Cassandra Wiesner

12.03.2021

Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...

Career

Google realizes the error of its ways

By Dan Iaboni

11.02.2021

In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS’s Material...

Experience Thinking

UX teams and software vendors in healthcare settings – a workshop

By Philip Watson

06.01.2021

Last month we at Akendi got the opportunity to speak to UX colleagues working in life science settings. At the 2021 UXLS conference, organised by...

Career

On Compassion and Conway’s Law

By Philip Watson

03.17.2021

Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the...

Career

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