What to Measure Mathematically in UX?

By Scott Plewes

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's experience with systems is almost limitless...

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's experience with systems is almost limitless. In practice, there are only a few things you...

Need You Look at a Product Design to Evaluate It?

By Scott Plewes

11.23.2023

Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...

General UX

Your Customers Are Not Your Users

By Scott Plewes

11.13.2023

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...

Brand Experience

Is that a Prototype or a Prototype?

By Scott Plewes

11.07.2023

The same "technical" words can mean different things across disciplines, or even within disciplines, or just between different people. This...

Interaction Design

How Important is Visual Design to UX Compared to Other Aspects of UX?

By Scott Plewes

10.30.2023

And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...

Brand Experience

Is Your Product UX a Casualty of Design Drift?

By Scott Plewes

10.23.2023

You tested your design, communicated it to the engineering team, and got sign-off. Yet, the released product UX differed from the intended and...

Experience Thinking

UX Research Helps Product Owners Place Bets

By Scott Plewes

10.18.2023

Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...

Research

Research Will Sometimes Tell You It’s a Just a Bad Idea

By Scott Plewes

09.21.2023

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...

General UX

Is Romeo’s love for Juliet a 7 on the Likert scale?

By Scott Plewes

09.14.2023

There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...

Journeys and Personas Aren’t Forever

By Scott Plewes

09.08.2023

Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...

General UX

Akendi US: Starting the NYC office

By Dan Iaboni

09.04.2023

This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...

Career

Show Me the Money… uh Value

By Scott Plewes

08.29.2023

We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...

Brand Experience

Fail Fast Better in UX

By Scott Plewes

08.25.2023

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

Experience Thinking

When User Research Becomes a Barrier to Success

By Dan Iaboni

08.17.2023

User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...

Experience Thinking

What is Your AI’s EQ?

By Scott Plewes

08.15.2023

Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...

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