Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing...
Read moreA New UX Training Community: Experience Thinkers
By Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreHiring the Right UX Professional
By Dan Iaboni
11.03.2020
Hiring is always exciting but comes with a sense of trepidation. Being able to grow your team and bring in new perspectives and new skills can be...
Read moreThe Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read moreThe Sweet Spot – Participant Numbers in Qualitative Research
By Cassandra Wiesner
06.18.2020
Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...
Read more“We Didn’t Ask that Question”
By Tedde van Gelderen
06.02.2020
As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...
Read moreDigital inclusion and service delivery in post-covid world – workshop insights
By Philip Watson
05.14.2020
On 30th of April, 2020, Akendi & CW successfully facilitated an online discussion on “Adjusting business service delivery to a changed world”...
Read moreMaking the Case for User Research
By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
Read more3 Real-Life Examples of Simple Design Solutions
By Michelle Brown
07.11.2019
It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We...
Read moreA Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two
By Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
Read moreMixology Meets UX: A Martini Recipe With An Akendi Twist
By Dan Iaboni
06.27.2019
The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...
Read moreMeet Akendi: A Trailblazing Agency Training UX Practitioners of Today
By Roberta Schultz
03.28.2019
Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people...
Read moreA Revolutionary Insurance Experience? – Part One
By Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
Read moreCan Artificial Intelligence Replace Human Designers?
By Jessica Murray
02.19.2019
With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...
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