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Research Will Sometimes Tell You It’s a Just a Bad Idea

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By Scott Plewes

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However, sometimes, what feels like a winning idea...

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However, sometimes, what feels like a winning idea is just one that won't fly or isn't pragmatic...

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What is Your AI’s EQ?

By Scott Plewes

08.15.2023

Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...

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AI

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Making Music with HAL

By Dan Iaboni

07.07.2023

During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...

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AI




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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.

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Akendi is an Experience Thinking™ innovation firm in digital user experiences. We are Service Design & User Experience specialists consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.