UX BLOG

By Tedde van Gelderen

Experience planes – the big 4: who, what, where and why of experiences

Recently, I was talking to a client and the issue of customer experience came up. They said “we do need to fix the customer experience.” Others nodded. And from that moment on, the...

Temporary Tourism: What FIFA Toronto Teaches Us About Service Design

By Lotte van Gelderen

06.11.2026

FIFA is a world-renowned event. When Toronto and its citizens heard they were going to be one of the host cities, the reaction was almost...

General

What a LEGO Smart City Reveals About AI and the Future of Experience Design

By Jessika Tremblay

05.27.2026

Preparing Designers for an AI-Shaped Future In my Design Research Methods class at Humber Polytechnic, students are confronting what feels...

AI-Generated Prototypes: Faster Routes to Better Interfaces

By Leo Poll

04.14.2026

I've noticed a shift in how teams are approaching interface development. AI-generated prototypes are becoming commonplace and, used correctly...

Experience Thinking and AI Strategy: Designing Beyond Technology

By Tedde van Gelderen

03.09.2026

AI is a popular topic right now. There are many talks, many tools, and many opinions about where it is going and what it means. I am adding to...

Research First, AI Second: Virtual Users Done Right

By Leo Poll

02.02.2026

Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...

Maturity in Experience Architectures: When Strategy Meets the Real World

By Tedde van Gelderen

01.28.2026

Recently I was sitting with a product director who showed me their new strategic business vision deck - solid slides about “customer-centricity”...

General

AI Belongs in Context, Not Just in Chat Windows

By Leo Poll

01.23.2026

We need to stop treating AI as something you visit in a separate chat interface. The current approach is backwards. The typical implementation...

It’s Time to Move to Experience First

By Tedde van Gelderen

11.25.2025

We've been through a bunch of “firsts” in our industry. Each one promising to be the answer we've been looking for. And honestly, each one has...

Innovation

Interning 101: What I learned at Akendi

By Illayna Sousa-Kirpaul

As I wrap up my UX internship at Akendi, I’ve taken time to reflect on how much I’ve grown over the past few months, not just in terms of design...

Design

How to Create a Reward System That Actually Works

By Dan Iaboni

Gamification is everywhere these days—from fitness apps that give you badges for hitting your step goal to language-learning platforms that keep...

Design

The Importance of Project Management within the Experience Thinking Ecosystem

By Janet Cortez Livshits

I have been communicating with people professionally for over 20 years. From account management and into project management, I have seen many...

General

From Design Thinking to Experience Thinking: A Transformative Approach

By Tedde van Gelderen

Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...

Design

Helldivers 2: Protecting Democracy, Battling Bugs, and Confronting Usability Challenges

By Dan Iaboni

Helldivers 2 has taken the gaming world by storm, becoming a massive commercial success and a strong contender for multiple awards. The...

General

Design Sprints Extended: Design on Track

By Tedde van Gelderen

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...

Design

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