On Compassion and Conway’s Law

By Philip Watson

Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the following: Everyone you know, and...

Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here?” If so, consider the following: Everyone you know, and everyone you’ve ever met, will die. This simple...

Using Ecosystem Diagrams For Insight and Understanding in Experience Design

By Scott Plewes

02.25.2021

In order to redesign a product or service you need to understand the system context in which it is being used and the opportunities for changing...

Experience Thinking

A New UX Training Community: Experience Thinkers

By Siobhan Kennedy

02.10.2021

To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...

Experience Thinking

Hiring the Right UX Professional

By Dan Iaboni

11.03.2020

Hiring is always exciting but comes with a sense of trepidation. Being able to grow your team and bring in new perspectives and new skills can be...

Career

The Widening Digital Divide

By Philip Watson

07.02.2020

Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...

Innovation

The Sweet Spot – Participant Numbers in Qualitative Research

By Cassandra Wiesner

06.18.2020

Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...

General UX

“We Didn’t Ask that Question”

By Tedde van Gelderen

06.02.2020

As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...

General UX

Digital inclusion and service delivery in post-covid world – workshop insights

By Philip Watson

05.14.2020

On 30th of April, 2020, Akendi & CW successfully facilitated an online discussion on “Adjusting business service delivery to a changed world”...

General UX

Making the Case for User Research

By Dan Iaboni

05.08.2020

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General UX

3 Real-Life Examples of Simple Design Solutions

By Michelle Brown

07.11.2019

It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We...

General UX

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

By Michelle Brown

07.09.2019

Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...

Brand Experience

Mixology Meets UX: A Martini Recipe With An Akendi Twist

By Dan Iaboni

06.27.2019

The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...

General UX

Meet Akendi: A Trailblazing Agency Training UX Practitioners of Today

By Roberta Schultz

03.28.2019

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people...

Career

A Revolutionary Insurance Experience? – Part One

By Michelle Brown

03.14.2019

The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...

Brand Experience

Can Artificial Intelligence Replace Human Designers?

By Jessica Murray

02.19.2019

With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...

Brand Experience

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