Is Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
Read moreJourneys and Personas Aren’t Forever
By Scott Plewes
09.08.2023
Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...
Read moreAkendi US: Starting the NYC office
By Dan Iaboni
09.04.2023
This year, we opened Akendi’s latest office in New York City. Here is an interview with Dan Iaboni, Akendi’s Chief Experience Officer, who shares...
Read moreShow Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
Read moreFail Fast Better in UX
By Scott Plewes
08.25.2023
The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreWhen User Research Becomes a Barrier to Success
By Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
Read moreWhat is Your AI’s EQ?
By Scott Plewes
08.15.2023
Artificial Intelligence (AI) can walk a strange line between people and technology. On the one hand, it is "just computing." On the other...
Read moreThink Twice Before Reaching for that UX Template
By Scott Plewes
08.02.2023
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
Read moreA Quantum of Solace: UX Design Happens at Different Scales
By Scott Plewes
07.28.2023
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
Read moreOne Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
By Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
Read moreYou had UX talent… why did UX fail at your organization?
By Scott Plewes
07.10.2023
You don’t teach someone multivariate calculus before they learn to add. There’s no point in using sophisticated UX tools and techniques in...
Read moreMaking Music with HAL
By Dan Iaboni
07.07.2023
During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...
Read moreUsers are Terrible Designers. Usually
By Scott Plewes
07.03.2023
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
Read moreData Science Needs UX, Especially UX Research
By Scott Plewes
06.28.2023
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
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