Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because once we understand who they are, we can list and prioritise these groups ofContinue Reading
Have you ever come across a website with absolutely terrible typography? Chances are you didn’t stick around too long. Following some basic steps and guidelines will help designers make sound decisions when it comes to web typography. Over the past decade we’ve seen major advancements in typography for the web and the playing field isRead more
Surveys, interviews, usability tests and other UX research methods are meant to elicit information to help us clearly understand a user/customer, their needs and their experience when using a service/product; to find the best design/redesign recommendations for a service/product; and in general, to help companies figure out the best possible way to serve their users/customers.Read more
A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have noticed but the music industry has become quiet lately. What a change fromRead more
Last Fall, I happened to be in San Francisco the same time as my (design) friends. They took us to an exhibition in Menlo Park. The exhibit was designed by teamLab, a collaborative group of artists specializing in digital experimentation. We unanimously agreed that the kids’ section of the exhibit was by far the mostRead more
I’ve recently acquired a starter kit to brew my own kombucha, given to me by my colleague Amanda Billark. During lunch one day, Amanda gave me and other Akendians a taste of the fermented effervescent tea that is supposedly super good for you. It was delicious! And it tasted better than the store-bought variety. TheRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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