Branding and re-branding are big commitments. Many opinions and emotions can make it difficult to be certain about the best approach. Our brand concept testing provides rich stakeholder and customer based data on which project stakeholders can base their branding decisions.
Through stakeholder interviews and collaborative workshops, we'll capture your organization's current understanding of the customer experience.
We'll connect with real customers through methods such as interviews, job shadowing, mystery shopping, and other contextual and ethnographic research techniques.
We'll analyze our research and turn it into actionable customer journeys that empower you to intentionally design and manage the customer experience.
Through customer journey mapping, well capture and visualize the various journeys that customers segments take as they interact and onboard with you.
You will benefit from our deep research expertise to delve into your customers' actual experience. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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