Design does not happen in a vacuum. Product experiences don't appear in a vacuum. When you design experiences, the need to understand your users context and the broader system context is critical. Ecosystem mapping allows your team to map and structure insights of what you already know about your customer and opportunities for design differentiation.
At the start, we create a draft ecosystem map through in-depth internal stakeholder interviews. During our strategic mapping workshops we capture business goals, past research that illuminates elements of the ecosystem.
Create our initial inventory - what people, experiences and technologies are relevant to the business environment?
During the project, we identify the frame(s) of reference: who or what is the focus of the ecosystem challenge?
Followed by an analysis of the current state of the ecosystem from the stakeholder workshop and potential future states.
Explore your business implications on the UX strategy and product design roadmap.
Complete ecosystem map with current and future state of your product experience:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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