Customer Experience

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Customer Experience

Attracting, engaging, and delighting customers at every turn is any organization’s most worthy pursuit. Understand, create, and manage the experience people have as they discover, research, and evaluate your offerings.

Akendi customer experience research and design

We give your customers experience:

  • What they need, when they need it
  • An engaging end-to-end journey
  • A solid emotional connection to your brand, product, and service
With a responsive design that adjusts for easy viewing on any device, our new website is convenient and accessible.”
Bill Fisch York Region Chairman and CEO

Creating successful customer experiences requires a proven approach

Innovation category



CX Concept IdeationPDF

Generate the best ideas and be confident about which customer experience concepts have the potential to succeed in the marketplace.

Strategy category



Customer Experience strategyPDF

Understand what audiences experience when they encounter your brand, product or service – and how to turn them into customers, members, subscribers, and users.


Competitive LandscapePDF

Gain clarity on how your offer compares to others so that you can effectively innovate and differentiate.


Customer Journey MappingPDF

Deeply understand every interaction and impression that customers have with you during the onboarding phases.

Research category



Customer personasPDF

Keep customers top-of-mind throughout your organization with the research and design of customer personas.


Customer researchPDF

Know with certainty what your customers experience, expect, and think – then use that knowledge to create great customer experiences.


Focus Group researchPDF

Understand the emotions that drive customers’ decisions, and learn what it takes to capture their interest and keep them engaged.


Online Survey researchPDF

Collect solid quantitative data about the opinions, beliefs, and attitudes that are guiding your customers’ behaviours.

Design category




Create exceptional customer experiences by involving customers in the design process.


Customer CommunicationsPDF

Reinforce your brand with customer communications that are integrated to support your brand, mission, and vision.


Corporate IdentityPDF

Express an authentic corporate personality and capture your brand's essence in an emotionally engaging corporate identity.

Testing category



CX Concept TestingPDF

Quantifiably discover which new ideas are worth the investment through customer experience concept testing.

Clients we've helped with experience design

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.