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EXPERIENCE THINKING

BROADEN YOUR UX PERSPECTIVE KNOWLEDGE TECHNIQUES

Unlock practical UX approaches from industry experts, influence and drive decision-making, and build your team's UX skills.

Upskill in Experience Thinking

Finely tuned
methodology

We bring an arsenal of proven tools and expertise, knowing when and how to apply each one. We’ll help you eliminate uncertainty to achieve an optimal solution that aligns with your business goals.

Comprehensive body
of knowledge

With decades of industry experience, we've distilled Experience Thinking into actionable guidelines, best practices, and proven methodologies, delivered through thought-provoking lessons and activities.

Practical
approach

Our workshops and courses are pragmatic, valuable, and actionable. Whether conducted virtually or in person, the knowledge gained is immediately applicable to your projects, ensuring tangible results from day one.

The courses helped my business because they showed me a pathway to achieving some of my business objectives. They provided processes I could implement that would allow me to articulate the rationale for the choices of our design and business teams.
Lisa Heath,

CEO, MediResource

I'd just like to say a big thank you for the UX training that you organised for us. It was excellent. In particular your enthusiasm for the subject matter really shone through and made it so engaging.
Anthony Brown,

Oxford University

I liked the micro-rooms for discussion. This allowed for greater proximity to other participants. My favourite course was the last one, Persuasive Design. The theme and the interaction of the class were great. Time passed quickly and the class was fun.
Marcos Vinicius De Rezende,

LeapUX

My favourite part of the whole certification was all the examples that were provided for each theory, especially for difficult concepts like dendrograms, hierarchy patterns and scaling approaches. That was helpful in understanding how these theories are applied in real-life scenarios.
Paridhi Rukhaiyar,

Treasury Board of Canada Secretariat

I loved my experience with Akendi Training and would not hesitate to recommend it! Absolutely loved it.
Tania Levy,

Innovation, Science and Economic Development Canada [ISED]

Learning your way

Our UX workshops, courses and certifications accommodate the way your team wants to learn.

UX COURSES & CERTIFICATIONS

DELIVERY METHODS
Live virtual
In-person
Self-paced

Our courses cover everything from user research, journey mapping, and usability testing to product, service, and persuasive design. Upskill your team one course at a time or get certified through a series of courses and exam.

Learn More

Custom UX Courses & Workshops

DELIVERY METHODS
Live virtual
In-person
Self-paced

Tailor our courses and workshops to your needs and context. This customized approach addresses your unique challenges, increases effectiveness, and accelerates team growth. Craft connected experiences that people love.

Learn More

UX Coaching & Mentoring

DELIVERY METHODS
Live virtual
In-person
Self-paced

Engage directly with our experts, who work hands on with your team, transferring valuable knowledge and learnings through a variety of methods and interactions. Bring expertise onboard so your team can learn by doing.

Learn More

UX Leadership Training

DELIVERY METHODS
Live virtual
In-person
Self-paced

Address organizational challenges and foster a culture that's anchored in delivering exceptional experiences. Bring in external expertise to drive transformation within your organization or team.

Learn More

UX COURSES & CERTIFICATIONS

DELIVERY METHODS
Live virtual
In-person
Self-paced

Our courses cover everything from user research, journey mapping, and usability testing to product, service, and persuasive design. Upskill your team one course at a time or get certified through a series of courses and exam.

Learn More

Custom UX Courses & Workshops

DELIVERY METHODS
Live virtual
In-person
Self-paced

Tailor our courses and workshops to your needs and context. This customized approach addresses your unique challenges, increases effectiveness, and accelerates team growth. Craft connected experiences that people love.

Learn More

UX Coaching & Mentoring

DELIVERY METHODS
Live virtual
In-person
Self-paced

Engage directly with our experts, who work hands on with your team, transferring valuable knowledge and learnings through a variety of methods and interactions. Bring expertise onboard so your team can learn by doing.

Learn More

UX Leadership Training

DELIVERY METHODS
Live virtual
In-person
Self-paced

Address organizational challenges and foster a culture that's anchored in delivering exceptional experiences. Bring in external expertise to drive transformation within your organization or team.

Learn More

UX Courses, Workshops & Certifications

Creating useful, usable, and delightful customer and user experiences requires a team with varied skills and perspectives who speak the same language and follow the same process. Our workshops, courses and certifications teach the processes and tactical skills for teams of 6 or more who want to elevate product delivery.

WORKSHOP

Design Thinking

Learn the stages and activities to design with empathy

0.5, 1 & 2 days
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WORKSHOP

Discovery

Understand the problem space before designing

2 - 4 hours
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WORKSHOP

Experience Thinking

Learn how to design connected experiences

0.5, 1 & 2 days
Learn More
WORKSHOP

Journey Mapping

Define your current and desired end-to-end experience as a team

3 - 6 hours
Ask Us
WORKSHOP

Co-Design

Bring user and stakeholder perspectives directly into the design process

2 - 6 hours
Ask Us
WORKSHOP

User Personas

Uncover and define who uses your experience

2 - 4 hours
Ask Us
WORKSHOP

Customer Personas

Define and explore who engages with your experience

2 - 4 hours
Ask Us
WORKSHOP

Strategic Priorities

Bring stakeholders together to structure and decide

3 - 6 hours
Ask Us
WORKSHOP

UX Team Alignment

Optimize team dynamics to streamline delivery

4 - 6 hours
Ask Us
WORKSHOP

UX Transformation

Streamline your ops model, team values, and culture

0.5, 1 & 2 days
Ask Us
WORKSHOP

UX Prototyping

Rapid capture of ideas to demonstrate, test, and get buy in

3 - 6 hours
Ask Us
WORKSHOP

UX for Product Managers

Translate UX strategies and requirements into design direction

3 - 6 hours
Ask Us
WORKSHOP

Effective UX for Agile Teams

Deliver consistent user experiences across agile teams

2 - 4 hours
Ask Us
COURSE

Intro to UX & Experience Thinking

Take a human-centered approach to deliver intentional experiences

1 day
Learn More (pdf)
COURSE

UX Research

Build a research toolkit to uncover deep behavioural insights

1 & 2 days
Learn More (pdf)
COURSE

Journey Mapping

Capture flows, pain points and opportunities to improve experiences

1 day
Learn More (pdf)
COURSE

Information Architecture

Organize content in meaningful and scalable structures

1 & 2 days
Learn More (pdf)
COURSE

UX with AI

Design next generation experiences with effective AI tools

1 & 2 days
Ask Us
COURSE

Interaction Design

Design deliberate interactions that make sense to users

1 & 2 days
Learn More (pdf)
COURSE

Usability Testing

Gain valuable feedback from end users throughout product design

1 & 2 days
Learn More (pdf)
COURSE

Persuasive Design

Learn evidence-based techniques to increase conversion and engagement

1 day
Learn More (pdf)
COURSE

Service Design

Transform and streamline end to end service experiences

1 day
Ask Us
UX CERTIFICATION

Certified Experience Researcher (CXR)

Learn critical research techniques to inform UX design decisions. Intro, UX Research, Journey Mapping, Usability Testing

1 week
Learn More (pdf)
UX CERTIFICATION

Certified Experience Designer (CXD)

Move beyond the theory to deepen knowledge and skills in UX design. Intro, UX Research, Info. Arch, Interaction Des., Persuasive Des.

1 week
Learn More (pdf)

find the right fit for your team

Contact us for custom learning solutions.
GET IN TOUCH

Have questions?

Check out our FAQs. If you don't find the answer you're looking for, send us a message at training@akendi.com.

GENERAL QUESTIONS
I'm not part of a team. Can I still register?

Akendi's UX courses, workshops, and certifications are for groups of 6 or more participants. We encourage you to gather a group of like-minded friends or colleagues to register and learn together.

How do your workshops and UX courses work?

We have a full range of UX courses and workshops. You choose which best meets your needs and we adapt it to your specific situation. Workshops are typically 2 to 5 hours long, while courses are typically full day. A set of courses, along with an exam enables you to be certified. We also create custom courses and workshops on topics of interest to your organization.

What is live virtual delivery?

Our certfication sessions indicated as 'live virtual' are taught online by Akendi instructors leading and interacting with you in real time via video, interactive exercises, and collaboration software. What you would need is a computer setup with high speed internet, webcam, and a modern browser like Chrome.

Do I have to take the certification in one week? Or, can I spread them out?

Certifications can be taken one at a time over a two-year period. However, by registering for the full week you can pay for the certification, which works out to less than the individual courses when added up.

Is this course right for me?

We assume little experience in the user experience field. The certification is appropriate for anyone working in the creation of digital products who wants to learn about the process, tools and techniques to create successful user experiences. Our certifications are not focussed on how to use specific software applications like Figma or Adobe. We recommend that you read carefully through the certification descriptions before registering to get a sense of the content and outcomes to determine if the certifications are a good fit for you.

Are there any prerequisites to taking the certifications?

There are no specific prerequisites for the certifications.

English is not my native language. Do I need a TOEFIL, ILTS or GRE score to attend??

Though English language test scores are not required for any of our certifications, the content revolves around abstract concepts and requires a firm grasp of the English language. We recommend a fairly high English language proficiency to ensure that all concepts and exercises are followed and understood (approximately TOEFL 80-90 score, IELTS 5.0 - 6.0 points, TOEIC 785-944 points).

Gain foundational knowledge

Learn how to make your product and service experiences useful, usable, and engaging through Akendi's workshops, UX courses and certifications
Contact Us!

Meet our facilitators

A collective of industry experts ready to share practical insights, wisdom, and real-world examples.

Tedde van Gelderen

President

Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service.

LinkedIn

Jessika Tremblay, PhD

Senior Experience Researcher

Jessika is well-versed in ethnographic methods, interviews, surveys, data analysis, and research design. She has years of experience conducting research in various cultural settings such as East Africa and Southease Asia.

LinkedIn

Leo Poll, PhD

President Akendi UK

Leo thrives on turning technical possibilities into practical solutions by approaching challenges from an end-user perspective with a keen business sense.

LinkedIn

Daniel Iaboni, PhD

Chief Experience Officer

Since 2009, Dan has crafted exceptional website and interface designs to enhance experiences between users, their environment, and their tools.

LinkedIn

Scott Plewes

Chief strategy officer

In the last twenty-five years, Scott has specialized in business strategy, product design, and development in the high-tech sector, with a focus on experience design.

LinkedIn

Tedde van Gelderen

President

Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service.

LinkedIn

Jessika Tremblay, PhD

Senior Experience Researcher

Jessika is well-versed in ethnographic methods, interviews, surveys, data analysis, and research design. She has years of experience conducting research in various cultural settings such as East Africa and Southease Asia.

LinkedIn

Leo Poll, PhD

President Akendi UK

Leo thrives on turning technical possibilities into practical solutions by approaching challenges from an end-user perspective with a keen business sense.

LinkedIn

Daniel Iaboni, PhD

Chief Experience Officer

Since 2009, Dan has crafted exceptional website and interface designs to enhance experiences between users, their environment, and their tools.

LinkedIn

Scott Plewes

Chief strategy officer

In the last twenty-five years, Scott has specialized in business strategy, product design, and development in the high-tech sector, with a focus on experience design.

LinkedIn
Clients we've supported with intentional experiences
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Explore expert perspectives

Get a glimpse into our free resources, the latest rumblings from our industry experts and how we're contributing to the community.
PDF
Akendi's 7 ux design principles

At Akendi, we follow seven UX principles when we create UX designs, conduct heuristic reviews, or analyze usability test results to ensure that people's needs are always kept front and centre.

Akendi 7 UX Design Principles Poster PDF
Proven UX courses, workshops and certifications loved by learners around the world

4,200 +

Upskilled professionals

1,630 +

Organizations delivered

6 +

Locations

Our Story

Our professional UX program has been a beacon of success for over 15 years, empowering more than 4,200 professionals across diverse teams. By integrating core UX and XT principles into their work, these individuals have not just excelled but become leaders in product and service innovation.

Our collective is a powerhouse of seasoned industry experts, not just instructors, but active professionals in the field. We bring a wealth of practical experience, insightful perspectives, and real-world examples to the forefront of the learning experience. Our mission is to elevate the creation of experiences for customers, citizens, and users.

Join our thriving community of learners, many of whom are already established in the experience design field or have been entrusted with experience design and research activities. Our program equips you with the skills and knowledge you need to excel in your current role and beyond.

How can we help_hand help you?

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