Information and content portals get better and more popular with time - if they are well organized and user-centric. With card sorting research techniques, we give you fast, quantitative feedback on how best to organize information in a way that makes sense to your users.
We consult with stakeholders and audit the existing content to understand the needs, goals, and challenges.
A card sorting protocol captures the information, topics, terminology, and content to be included in the research.
We recruit users and conduct the open and/or closed card sorting sessions using an online card sorting web application.
We analyze the results providing excellent input to an optimised information architecture.
Know with confidence how best to categorize and layer content in your portal or website. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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