As data analysis and processing becomes more advanced, the need for advanced data visualization becomes an essential aspect of product design. Whether the data analysis is stemming from AI or more traditional statistical analysis or both; data visualization is more than applying templates.
Work from the audience definitions, user stories and other key UX and business artefacts to understand user needs and context.
Develop interactive concepts - prototypes - that allow the user to view, analyze and interpret the relevant data.
Assess with user feedback the effectiveness of the dataviz and overall experience.
Iterate the design so it meets both user experience needs and business goals.
With our evidence-based, human-oriented approach to data visualization design, you'll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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