Your digital product's designers can be vastly more successful when they become aware of how users actually engage with the product. Through ethnographic UX research, we provide your digital UX organization with comprehensive and specific insights about the context of use.
We begin by interviewing and holding collaborative workshops with your team, stakeholders and staff to learn what they already know about the product’s users.
We develop an ethnographic UX research protocol that incorporates a range of techniques best suited to your goals and the product. This may include contextual inquiry, apprenticeship, job/task shadowing, diary and journaling, silent observation, and more.
We may also recommend complementary research methods, such as focus groups, interviews, concept testing, card sorting, usability testing, eye tracking, and others.
We visualize our findings in an engaging format that creates instant understanding and buy-in throughout your organization, and which can be shared and used daily.
You benefit from specific, targeted insights into your user groups and their actual experiences interacting with the software. You get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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