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Survey Research

Obtain quantitative data to measure customer attitudes and behaviour.

Customer activity can change over time, and so too will the customer experience. Through customer survey research, we’ll provide quantitative measurements of the changes in opinions, beliefs, and attitudes that affect your customers’ behaviours. You’ll be able to re-discover your customers, re-evaluate your approaches, and prioritize your actions.

Akendi customer survey research

experience insights

  • How are our customers’ behaviours, performance, and opinions changing over time?
  • What can we expect of customer behaviour, what do we need to prepare for?
  • Is our product or service roadmap on the right track?

How we do it Timing: 2 - 5 weeks

  • Through stakeholder interviews and collaborative workshops, we’ll understand your research questions and any previous research already conducted.
  • We’ll develop a survey research questionnaire that will produce baseline data, test your hypotheses, uncover trends, and validate your ideas.
  • We will host the survey, collect and analyze the data.
  • We may also conduct complementary research, such as focus groups, ethnographic research, diary studies, and others.
  • We will visualize the survey research data in an engaging format that promotes immediate understanding and buy-in throughout your organization.
Akendi customer survey research Akendi customer survey research Akendi customer survey research

What you get

You’ll obtain quantifiable data about your customers’ perceptions and attitudes related to your product & service experiences. You’ll get:

  • A visualization that captures the survey research data and gives concrete insight into the customers and their perspectives.
  • Measureable data and insights on which to base practical decisions about product and service design.
  • Deeper customer knowledge and clarity on how to position your product, service, or organization to achieve the desired outcomes.

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Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.