Survey Research
Obtain quantitative data to measure customer attitudes and behaviour.
Customer activity can change over time, and so too will the customer experience. Through customer survey research, we’ll provide quantitative measurements of the changes in opinions, beliefs, and attitudes that affect your customers’ behaviours. You’ll be able to re-discover your customers, re-evaluate your approaches, and prioritize your actions.
experience insights
- How are our customers’ behaviours, performance, and opinions changing over time?
- What can we expect of customer behaviour, what do we need to prepare for?
- Is our product or service roadmap on the right track?
How we do it Timing: 2 - 5 weeks
- Through stakeholder interviews and collaborative workshops, we’ll understand your research questions and any previous research already conducted.
- We’ll develop a survey research questionnaire that will produce baseline data, test your hypotheses, uncover trends, and validate your ideas.
- We will host the survey, collect and analyze the data.
- We may also conduct complementary research, such as focus groups, ethnographic research, diary studies, and others.
- We will visualize the survey research data in an engaging format that promotes immediate understanding and buy-in throughout your organization.
What you get
You’ll obtain quantifiable data about your customers’ perceptions and attitudes related to your product & service experiences. You’ll get:
- A visualization that captures the survey research data and gives concrete insight into the customers and their perspectives.
- Measureable data and insights on which to base practical decisions about product and service design.
- Deeper customer knowledge and clarity on how to position your product, service, or organization to achieve the desired outcomes.
Explore more experience research
CustomerResearch
ServiceResearch
StakeholderResearch
Focus GroupResearch
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Clients we've helped with Experience Research
Blackberry
Telus
Rogers
Finance & InsuranceCRI Canada
Aviva
RBC
Government & Public ServiceNB Power
Service Canada
Grey County
University of Toronto
HealthcareHealth Canada
Canadian Digestive Health Foundation
Humanware
