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CX Concept Ideation

Generate new ways to engage customers and identify winning concepts.

You are continuously innovating to attract, on-board, and retain customers. Generating the best ideas and knowing which concepts have the potential to succeed in the marketplace is the focus of our customer experience concept ideation service.

Customer experience concept ideation design by Akendi

Experiences explored

  • What can we do to engage and delight customers?
  • What great CX concepts are we overlooking or have yet to discover?
  • Which customer experience innovations are the right ones to invest in?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand your goals for ideation and how it fits into the corporate strategy.
  • Design and facilitate ideation sessions to surface and elaborate the most innovative concepts.
  • Undertake customer research and customer experience concept testing to validate the ideas within customers’ real contexts.
  • Report on the feasibility of the new customer experience concept(s), identifying the best ideas to invest in and the key elements needed to make them succeed.
Customer experience concept ideation design by Akendi Customer experience concept ideation design by Akendi Customer experience concept ideation design by Akendi

What you get

Because we’re focused on all aspects of customer experience, we can bring you from ideation through design and testing. You’ll get:

  • An engaging visual report on the customer experience concept ideation findings and a business case for the winning idea or ideas.
  • Clarity about what will be necessary to ensure the new concept or concepts succeed in the marketplace.
  • Confidence in the investments you make in customer experience innovation.

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Clients we've helped with experience innovation

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Clients we've helped with Experience Innovation





Finance & Insurance



Credit Suisse

Government & Public Service

Natural Resources Canada

York Region

Nav Canada


Health Canada



Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.