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Product Design
Product Concept Testing
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Product Concept Testing

Select your product concept with confidence; reduce risk and increase engagement.

A product concepts selection benefits from end user feedback. We will work with you to conduct product concept testing that gives you confidence and direction as you design your next product experience.

Concept Selected
  • Is our product concept easy to use? Can our users interact successfully?
  • Learn about issues that would prevent adoption of the concept
  • Do customers feel the concept works? Will users enjoy it?
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— GET IN TOUCH WITH US

HOW WE DO IT

  1. 1

    We consult with your business stakeholders to understand project needs and goals for the product concept testing.

  2. 2

    Develop the test protocol, recruit participants, and conduct the concept test sessions. This includes individual test sessions where we observe the user completing relevant usage scenarios using the product concept.

  3. 3

    We will analyze the concept test results and make them clear, actionable, and easy to communicate to other stakeholders.

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WHAT YOU GET

You'll receive an insightful product concept testing report. We will validate the concept experience in the hands of real users, including:

  • A focused analysis of the quantitative and qualitative concept test data.
  • Capture of the root causes of each user experience issue found.
  • Practical, prioritized concept design recommendations to improve the product experience.

Ways we can work with you

UX project teams
PROJECT TEAMS

Fully supported, project-based team with a strategy and set deliverables, following our proven processes.

UX staff augmentation
AUGMENTED TEAMS

One or more of our people integrated into your team to enhance and supplement your activities.

bespoke and custom ux teams
BESPOKE TEAMS

Mature teams in your organization, ready to deliver and scale up against your roadmap.

UX coaching and mentoring
COACHING & MENTORING

Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.

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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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