Ensuring a customer-centric service is easier to do when you research your customers' behaviour and include stand-ins of your customers in the design process. We'll work with you to develop personas that keep real customers top-of-mind during service design and strategy.
We’ll conduct collaborative workshops with your internal stakeholders and staff to capture valuable in-house knowledge about your service experience and the customers.
We’ll conduct service persona research with actual customers, gathering both qualitative and quantitative data through interviews, surveys and diary studies, validating any assumptions, and gaining new insights.
We will visualize service personas that represent each key customer segment, bringing the customer to life and keeping them front and center during service design and development.
Our deep experience in service persona research lets us hit the ground running with proven processes and tools. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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