Service Design Service Concept Testing
Service Concept Testing
Identify viable and feasible service experiences.
The service experience is multi-faceted, encompassing numerous products, channels, journeys, and interactions. Before launching a new service or step in the process, we work with you on service concept testing to give you confidence and clarify direction.
experiences validated
- Does our service experience concept match what our customers expect?
- We have ideas for new service experiences – are they truly worth investing in?
- Where do we make our service experience more successful?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- An engaging visual report to communicate to your organization about the service experiences and ideas that are of value – and why.
- Clarity on which new service concepts and experiences customers will truly value.
- Certainty about which investments make the most sense – and which can be returned to the drawing board.
How we do it
- We consult with your stakeholders to understand the service experience concept, the intended audience, and your business objectives.
- Develop a test protocol, recruit the participants, and conduct the test. This may include structured one-on-one or group sessions, in-house visits or storyboarding.
- Conduct complementary research where applicable, such as focus groups, competitive reviews, and surveys.
- Deliver the service concept test findings in a powerful visual format that sparks excitement, focuses the strategy, and potentially drives further ideation within your organization.
What you get
You’ll benefit from our deep experience in service concept testing, as well as our design perspective on how to make new service innovations successful. You’ll get:
You’ll benefit from our deep experience in service concept testing, as well as our design perspective on how to make new service innovations successful. You’ll get:
- An engaging visual report to communicate to your organization about the service experiences and ideas that are of value – and why.
- Clarity on which new service concepts and experiences customers will truly value.
- Certainty about which investments make the most sense – and which can be returned to the drawing board.
UX Concept
Web
CX Concept
Brand
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Clients we've helped with Experience Testing
Blackberry
Telus
Rogers
Finance & InsuranceAviva
RBC
CIBC
Government & Public ServiceEDC
Treasury Board of Canada
York Region
Atlantic Lottery Corporation
HealthcareHealth Canada
YMCA
HRSDC
