Why Is Usability Testing Important?

Why Is Usability Testing Important?

Usability Testing is an essential aspect of any user-centred approach that puts the user at the centre of the development process. Adopting this approach advocates that the user should be foremost in any design and development decision. So, can you afford not to test your product and services with end-users?

Technical development takes up most of the time and money, leaving very little budget to spend on ‘nice to have’ projects such as usability testing.

Akendi’s perspective is; if you are going to spend time and money on developing a product or service, make sure you test it with end users. After all, usability testing is not extracurricular but a key component to streamlining the design and development process.

There are two reasons why you should make frequent usability test a key component of your  UX design process and development cycle:

  1. Early and frequent testing optimises and shortens development time (= cost reduction)
    Testing early and often prevents the development budget from being spent on the wrong thing. The trick to getting the most value out of usability testing is to do this early and often. A lot can be learned from testing with something as simple as a paper based prototype to get early input on what concept works best from a user point of view. Prototypes produce valuable input without the need for writing a single line of code. Subsequent higher fidelity prototypes can be tested using different testing techniques (remote testing, guerrilla testing, etc) eventually followed by a usability test of the final release candidate of the product/service.
  2. Testing reduces the amount of change requests
    Testing gives the team proof that what they are developing works for users. Producing evidence is critical to stop key stakeholders from using their opinions which can often result in late and costly changes in the development process.

To use usability testing as a way to control and reduce your development budget you should:

  1. Test as early and often as you can.
  2. Select the best method to get you the answers you need quickly and for the lowest cost. Which method to use depends what you want to do with the output and the fidelity of the prototype. Paper prototypes can be quick and cheap and produce a invaluable insights early on in the process
  3. Collect as much evidence during testing as you can, as this will help to frame your recommendations, to rationalise design decisions and to ‘nip change requests in the bud’.

Want to learn more about how to conduct testing; when where and how? Attend our upcoming two day Usability Testing course in London (UK) on 16 & 17th November or Toronto on November 22 & 23rd.

For a limited time, we are offering 15% off to attend this course in London or Toronto. Book today using promo code: ak-ut offer ends on the 15th of October ’17. For more Information and to book click: HERE FOR LONDON (UK) or HERE FOR TORONTO

This course is accredited by the Market Research Society and counts as 12 CPD hours. 




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