Usability Testing is an essential aspect of any user-centred approach that puts the user at the centre of the development process. Adopting this approach advocates that the user should be foremost in any design and development decision. So, can you afford not to test your product and services with end-users?
Technical development takes up most of the time and money, leaving very little budget to spend on ‘nice to have’ projects such as usability testing.
Akendi’s perspective is; if you are going to spend time and money on developing a product or service, make sure you test it with end users. After all, usability testing is not extracurricular but a key component to streamlining the design and development process.
There are two reasons why you should make frequent usability test a key component of your UX design process and development cycle:
To use usability testing as a way to control and reduce your development budget you should:
Want to learn more about how to conduct testing; when where and how? Attend our upcoming two day Usability Testing course in London (UK) on 16 & 17th November or Toronto on November 22 & 23rd.
For a limited time, we are offering 15% off to attend this course in London or Toronto. Book today using promo code: ak-ut offer ends on the 15th of October ’17. For more Information and to book click: HERE FOR LONDON (UK) or HERE FOR TORONTO
This course is accredited by the Market Research Society and counts as 12 CPD hours.
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
T: +44 (0)20 35982601
22 Highbury Grove
London, N5 2EF