To gain or maintain a leadership position, you're driven to successfully innovate. Through customer experience concept testing, we can find out which new ideas are worth your attention by identifying the best experience you can offer your target audience.
Consult with your stakeholders to understand the initial idea, the intended audience, identify test objectives and what you want to learn or validate.
Develop a cx testing protocol, recruit participants, and conduct the test. This may include a combination of structured one-on-one concept cx test sessions, focus groups and storyboarding.
Conduct complementary user research where relevant, such as focus groups and surveys.
Deliver the concept test findings in an engaging visual format that clearly shows why the concept should - or should not - be brought forward into the product strategy phase.
You'll benefit from our deep experience in customer experience concept testing, and the customer perspective on how to make new ideas successful. You’ll get:
Fully supported, project-based team with a strategy and set deliverables, following our proven processes.
One or more of our people integrated into your team to enhance and supplement your activities.
Mature teams in your organization, ready to deliver and scale up against your roadmap.
Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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