Customer Experience CX Concept Testing
CX Concept Testing
Identify the experience that delivers and de-risk investments in customer innovation.
To gain or maintain a leadership position, you’re driven to successfully innovate. Through customer experience concept testing, we can find out which new ideas are worth your attention by identifying the best experience you can offer your target audience.
experiences validated
- How will our concepts improve the customer’s experience?
- Of these new experiences, which are worth investing in?
- Will our new blueprint help customers engage and onboard with us?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- An engaging visual report to communicate to your organization about innovations and ideas that are of value to your customers – and why
- Clarity on which new customer experience concepts and experiences that are truly of value
- Certainty about which new investments make the most sense – and which ideas can be returned to the drawing board
How we do it
- Consult with your stakeholders to understand the idea, the intended audience, identify the test objectives and what you want to learn or validate.
- Develop a test protocol, recruit the participants, and conduct the test. This may include structured one-on-one concept test sessions, focus groups and storyboarding.
- Conduct complementary research if relevant, such as focus groups and surveys.
- Deliver the concept test findings in an engaging visual format that clearly shows why the concept should – or should not – be brought forward into the Strategy phase.
What you get
You’ll benefit from our deep experience in customer experience concept testing, as well as the customer perspective on how to make new ideas successful. You’ll get:
You’ll benefit from our deep experience in customer experience concept testing, as well as the customer perspective on how to make new ideas successful. You’ll get:
- An engaging visual report to communicate to your organization about innovations and ideas that are of value to your customers – and why
- Clarity on which new customer experience concepts and experiences that are truly of value
- Certainty about which new investments make the most sense – and which ideas can be returned to the drawing board
UX Concept
Usability
Brand
Service
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Clients we've helped with Experience Testing
Blackberry
Telus
Rogers
Finance & InsuranceAviva
RBC
CIBC
Government & Public ServiceEDC
Treasury Board of Canada
York Region
Atlantic Lottery Corporation
HealthcareHealth Canada
YMCA
HRSDC
