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Service Design
Service Concept Design
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Service Concept Design

Design new services and service delivery models that consumers desire.

Nearly every product offering today is affected by the customers' desire to consume it as a service. Likewise, customers increasingly want to purchase services on a subscription basis. Through service concept development, we help you discover how to meet these expectations.

EXPERIENCES EXPLORED
  • What service experience opportunities do we discover?
  • How can we provide an optimal service experience?
  • Which service experience concepts are the right ones for us?
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HOW WE DO IT

  1. 1

    Conduct sessions with your stakeholders to understand your current offer model and your goals for service concept development.

  2. 2

    Facilitate lively, interactive co-design sessions to surface and elaborate new service concepts.

  3. 3

    Undertake customer research and service concept testing to validate the ideas with real customers.

  4. 4

    Report on the feasibility of service experience concept(s), pinpointing the best ideas to invest in and what's required to ensure they succeed.

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WHAT YOU GET

Stay focused on all aspects of the service concept experience. You'll get:

  • An engaging visual report on the service concept development findings and an experience case for the winning ideas.
  • An understanding of what will be necessary to make your service concept succeed with customers.
  • Confidence about where to invest in new services or in remaining existing services.
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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