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Ecosystem Mapping
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Ecosystem Mapping

Identify critical connections that will accelerate your UX design.

Design does not happen in a vacuum. Product experiences don't appear in a vacuum. When you design experiences, the need to understand your users context and the broader system context is critical. Ecosystem mapping allows your team to map and structure insights of what you already know about your customer and opportunities for design differentiation.

EXPERIENCES EXPLORED
  • Identify and prioritize critical product experience relationships
  • Robust and rapid capture of the product ecosystem
  • Include key types of ecosystem maps for product strategy and design
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HOW WE DO IT

  1. 1

    At the start, we create a draft ecosystem map through in-depth internal stakeholder interviews. During our strategic mapping workshops we capture business goals, past research that illuminates elements of the ecosystem.

  2. 2

    Create our initial inventory - what people, experiences and technologies are relevant to the business environment?

  3. 3

    During the project, we identify the frame(s) of reference: who or what is the focus of the ecosystem challenge?

  4. 4

    Followed by an analysis of the current state of the ecosystem from the stakeholder workshop and potential future states.

  5. 5

    Explore your business implications on the UX strategy and product design roadmap.

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WHAT YOU GET

Complete ecosystem map with current and future state of your product experience:

  • In-depth assessment of opportunities and risks moving from current to future product experiences.
  • Data visualization of your Ecosystem map - current and future state, to create deeper awareness in your teams.
  • A clear approach with UX and data analysis opportunities for further UX research and concept design.
  • Capture of key customer journeys and user relationships in your ecosystem that include product success metrics.
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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