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Customer Experience
Focus Group Research
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Focus Group Research

Explore the emotions that drive your customers' decisions.

Customers bring opinions, perceptions, and emotions to their product research and buying decisions. Our focus group research will help you recognize what motivates a customer to take interest and stay engaged. We test optimised and new business concept ideas.

EXPERIENCE insights
  • What are our customers' motivations in seeking out a product or service like ours?
  • How do our customer past experiences influence their thinking?
  • Why do customers really engage with our products or services?
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HOW WE DO IT

  1. 1

    Through collaborative workshops, we'll capture the research questions, existing knowledge, and audience assumptions that exist within your target audience.

  2. 2

    We'll develop a focus group research plan that will cultivate full engagement among group participants. We will recruit the participants, facilitate the discussion, and capture the findings.

  3. 3

    We may also recommend complementary modes of research, such as surveys, ethnographic research, mystery shopping, and others.

  4. 4

    We will document our focus group research findings in an engaging format that creates understanding and buy-in with your team and throughout the wider organization.

Want to learn more?
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WHAT YOU GET

You'll benefit from our clear insights about your customers' motivations and emotions around your product and service experiences and how this data impacts the business. You'll get:

  • Data and insights on which to base strategic and tactical decisions about business direction of a new concept, product, or service experience
  • An engaging research report that captures the focus group research findings and gives concrete insight into the customers, their perspectives, and how this impacts new product and business ideas
  • Confidence about how best to position your product, service, business, or organization to achieve the desired outcomes
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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