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Customer Experience
CX Concept Ideation
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CX Concept Ideation

Generate new ways to connect with customers and identify winning engagement concepts.

You are continuously innovating to attract, on-board, and retain customers. Generating the best ideas and knowing which concepts have the potential to succeed in the marketplace is the focus of our customer experience concept ideation service

EXPERIENCES explored
  • What more can we do to engage and delight customers?
  • What great CX concepts are we overlooking or have yet to discover?
  • Which customer experience innovations are the right ones to invest in?
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HOW WE DO IT

  1. 1

    Consult with your stakeholders to understand your goals for ideation and how it fits into the CX strategy.

  2. 2

    Facilitate and collaborative co-design ideation sessions to surface and elaborate on the most innovative concepts.

  3. 3

    Undertake relavant customer research and CX concept testing to validate the ideas within customers' real contexts.

  4. 4

    Report on the feasibility of the new customer experience concept(s), identifying the best ideas to invest in and the key elements needed to make them succeed.

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WHAT YOU GET

Our focus on all aspects of the customer experience pays off, we bring you from ideation through design and testing. You'll get:

  • Clarity about what will be necessary to ensure the new concept or concepts succeed in the marketplace.
  • Confidence in the investments you make in customer experience innovation.
  • An engaging visual report on the customer experience concept ideation findings and a business case for the winning idea or ideas.
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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