Michelle Brown

Michelle Brown

Michelle believes that good design is like silence. You never seem to notice when it’s there, but its absence is always missed. With a thorough understanding of end users, Michelle Brown creates these silent designs that support users through every step of their journey. She delights in crafting pleasurable experiences through a variety of research and design methods and is always pleased to use her knowledge to take designs to the next level.

Her experience spans wireframe creation, usability testing, persona development, design feedback, and card sorting. As an Experience Architect, she has proven that she can meet aggressive schedule objectives and deliver actionable results.

Michelle has a MSc. in Computer Science with a specialization in Human Computer Interaction and is an Experience Architect at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design.

Author Archives: Michelle Brown

Violating User Expectations

Violating User Expectations

“Mom, I’m going to have to call you back. I need to call 911.” I announced suddenly in the middle of my phone call. In retrospect, this maybe wasn’t the best way to inform my mother that I had just seen a motorcycle accident, but after sorting out that I wasn’t about to die, IRead more

Where Do I Put My Cereal Box? (The Usability of Recycling)

Where Do I Put My Cereal Box? (The Usability of Recycling)

“Is this recyclable?” my boyfriend asks, holding up a black plastic food container. “No, it’s black plastic. You can’t recycle that.” I respond, glancing up from my book. He considers the container, “Why can’t you recycle black plastic?” he asks. I’m not sure how I became the recycling expert in our house, but somehow, once you gainRead more

Understanding Defaults and Notifications (or, why I hate my dishwasher) – Part 2

Understanding Defaults and Notifications (or, why I hate my dishwasher) – Part 2

This is part two of a two part series. In part one we went over the guidelines around using defaults and talked about some pitfalls to avoid. You can go back and read it at Understanding Defaults and Notifications (or, why I hate my dishwasher). So, last time we finished talking about my dishwasher’s useRead more

How to Do a Paper Prototype Test in 7 Steps: The quick, easy, and dirt cheap way

How to Do a Paper Prototype Test in 7 Steps: The quick, easy, and dirt cheap way

Elsie had $100, very little time, and needed results. She and her team were developing a new grocery-shopping app that would substantially simplify everyday shopping for users. They’d vetted out their ideas and validated the need for their app. However, time was running short and they really needed to begin development. Elsie knew that ifRead more

Understanding Defaults and Notifications (or, why I hate my dishwasher)

Understanding Defaults and Notifications (or, why I hate my dishwasher)

A few nights ago I was awoken by the sound of a loud buzzer. The noise had come from the kitchen. Blearily I debated getting out of bed before realizing that it must be the new dishwasher. I had turned it on for the first time before going to bed. With a grumble of annoyance,Read more