Research First, AI Second: Virtual Users Done Right
Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...
Read moreCreating a well-designed interaction does more than improve usability – it can create delight. Our collection of Interaction Design blogs takes you from interaction fundamentals to examples of good and bad designs and what you can learn from them.

Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...
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We need to stop treating AI as something you visit in a separate chat interface. The current approach is backwards. The typical implementation...
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I've noticed a shift in how teams are approaching interface development. AI-generated prototypes are becoming commonplace and, used correctly...
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As I wrap up my UX internship at Akendi, I’ve taken time to reflect on how much I’ve grown over the past few months, not just in terms of design...
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Gamification is everywhere these days—from fitness apps that give you badges for hitting your step goal to language-learning platforms that keep...
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Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...
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Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...
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Elon Musk-led companies like Tesla and Starlink have revolutionized their respective industries, pushing the boundaries of technology and...
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Organizations often desire a UX design system but avoid taking the necessary steps to create the right one. A well-executed design system...
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In many industries, self-service options have become an increasingly important aspect of user experience. While grocery stores gradually move...
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No. Creativity is involved in almost everything humans do. Now that we have the answer out of the way let’s discuss it. A design colleague of...
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A sketch on the back of a napkin, a few lines on the whiteboard, a fully interactive digital mockup - prototypes are anything that makes your...
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Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...
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With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
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When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...
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