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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

From Design Thinking to Experience Thinking: A Transformative Approach

By Tedde van Gelderen

02.21.2025

Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...

Design

Design Sprints Extended: Design on Track

By Tedde van Gelderen

09.14.2024

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...

Design

12 Mistakes to Avoid When Journey Mapping

By Scott Plewes

06.10.2024

I came across this quote by Thomas Sowell (apparently, he’s a bit of a controversial figure, but I liked the quote). “When you want to help...

Research

What to Measure Mathematically in UX?

By Scott Plewes

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...

Design

Need You Look at a Product Design to Evaluate It?

By Scott Plewes

Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...

General

Your Customers Are Not Your Users

By Scott Plewes

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...

Design

UX Research Helps Product Owners Place Bets

By Scott Plewes

Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...

Research

Akendi US: Starting our NYC office!

By Dan Iaboni

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Fail Fast Better in UX

By Scott Plewes

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

General

Digital Transformation is Never Only Digital

By Scott Plewes

Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...

Design

You can only Design ½ of what goes into an Experience

By Scott Plewes

Understandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...

Design

If You can Scope your UX Design Exactly you Probably are Doing it Wrong

By Scott Plewes

Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...

Innovation

Falling Through the Cracks: Continuity of User Experiences

By Scott Plewes

One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...

Design

Invite Everyone to the Party: Integrating more Disciplines

By Scott Plewes

UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...

Build

A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process

By Scott Plewes

Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...

Innovation

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