Experience planes – the big 4: who, what, where and why of experiences
Recently, I was talking to a client and the issue of customer experience came up. They said “we do need to fix the customer experience.” Others...
Read moreWithout a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Recently, I was talking to a client and the issue of customer experience came up. They said “we do need to fix the customer experience.” Others...
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FIFA is a world-renowned event. When Toronto and its citizens heard they were going to be one of the host cities, the reaction was almost...
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AI is a popular topic right now. There are many talks, many tools, and many opinions about where it is going and what it means. I am adding to...
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Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...
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Recently I was sitting with a product director who showed me their new strategic business vision deck - solid slides about “customer-centricity”...
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We've been through a bunch of “firsts” in our industry. Each one promising to be the answer we've been looking for. And honestly, each one has...
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Gamification is everywhere these days—from fitness apps that give you badges for hitting your step goal to language-learning platforms that keep...
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Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...
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Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...
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I came across this quote by Thomas Sowell (apparently, he’s a bit of a controversial figure, but I liked the quote): “When you want to help...
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With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
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Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
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When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...
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Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
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This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...
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