What to Measure Mathematically in UX?
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
Read moreWithout a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.
With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...
Read moreUnderstandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...
Read moreWhen the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
Read moreAny new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
Read moreThis year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...
Read moreThe Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...
Read moreDigital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreUnderstandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...
Read moreOrganizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
Read moreOne of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
Read moreUX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreLean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreYou'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
Read moreInteractions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
Read moreA User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
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