You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
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Innovation
New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.
Invite Everyone to the Party: Integrating more Disciplines
By Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
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A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process
By Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
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Invite Math into Your UX Approach
By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
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Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection
By Scott Plewes
12.05.2022
You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
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Designing for Most People, Most of the Time
By Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
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Using Ecosystem Diagrams For Insight and Understanding in Experience Design
By Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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A New UX Training Community: Experience Thinkers
By Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
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The Widening Digital Divide
By Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
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Making the Urgent Case for User Research
By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
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Mixology Meets UX: A Martini Recipe With An Akendi Twist
By Dan Iaboni
06.27.2019
The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...
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Experience Thinking: A Book to Create Connected Experiences
By Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...
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Don’t let the old stop the new!
By Leo Poll
04.13.2017
A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...
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Innovation? Fast follow that Uber taxi instead!
By Leo Poll
01.19.2017
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot...
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Interactive experience: The new TV paradigm
By Dominira Saul
08.23.2016
For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes...
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