You can only Design ½ of what goes into an Experience
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreNew products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.
By Scott Plewes
02.20.2023
Understandably, we talk about being user experience designers. However, in the end, we don’t design an experience. That’s something the user has...
Read moreBy Scott Plewes
01.26.2023
UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
Read moreBy Scott Plewes
01.20.2023
Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
Read moreBy Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
Read moreBy Scott Plewes
12.05.2022
You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
Read moreBy Tedde van Gelderen
09.25.2022
This post is somewhat different from my other posts. It’s a conversation I’ve had with design teams quite a few times over the years, this last...
Read moreBy Scott Plewes
02.25.2021
In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
Read moreBy Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
Read moreBy Philip Watson
07.02.2020
Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read moreBy Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
Read moreBy Dan Iaboni
06.27.2019
The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...
Read moreBy Tedde van Gelderen
08.04.2018
In 2017, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...
Read moreBy Leo Poll
04.13.2017
A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...
Read moreBy Leo Poll
01.19.2017
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot...
Read moreBy Dominira Saul
08.23.2016
For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.