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Innovation

New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.

The Widening Digital Divide

By Philip Watson

Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing with exciting news about your local...

Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing with exciting news about your local branch of <<CORP_NAME>> in <<LOCATION_CITY>>. Due to...

Making the Case for User Research

By Dan Iaboni

05.08.2020

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General UX

Mixology Meets UX: A Martini Recipe With An Akendi Twist

By Dan Iaboni

06.27.2019

The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...

General UX

Experience Thinking: A New Book About Creating Connected Experiences

By Tedde van Gelderen

08.04.2018

In 2017 I finished writing a book on what organizations need to know to create truly connected experiences. The customer, user, citizen, client...

Experience Thinking

Don’t let the old stop the new!

By Leo Poll

04.13.2017

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...

General UX

Innovation? Fast follow that Uber taxi instead!

By Leo Poll

01.19.2017

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot...

General UX

Interactive experience: The new TV paradigm

By Dominira Saul

08.23.2016

For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes...

Innovation

How Combining UX With Interior Design Creates Smart Work Spaces

By Maya Levin

08.11.2016

What comes to mind when you hear or see the term “UX” (User Experience)? How about “Who is a user and what experience are we talking...

Innovation

The UX of Star Wars

By Dominira Saul

11.25.2015

In the lead-up to the new Star Wars movie, Star Wars the Force Awakens, I have been re-watching the existing Star Wars movies. Partly to acquaint...

General UX

Please Let Me Go – The Usability of Flight Booking Systems (Pt. 1)

By Michelle Brown

06.18.2015

Your name is Andrée Aumond and you wish to book a flight from Toronto, ON, Canada to Orlando, FL, USA for two weeks, leaving the 15th of July. You...

General UX

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.