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Innovation

New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.

AI-Generated Prototypes: Faster Routes to Better Interfaces

By Leo Poll

04.14.2026

I've noticed a shift in how teams are approaching interface development. AI-generated prototypes are becoming commonplace and, used correctly...

Experience Thinking and AI Strategy: Designing Beyond Technology

By Tedde van Gelderen

03.09.2026

AI is a popular topic right now. There are many talks, many tools, and many opinions about where it is going and what it means. I am adding to...

Research First, AI Second: Virtual Users Done Right

By Leo Poll

02.02.2026

Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...

Maturity in Experience Architectures: When Strategy Meets the Real World

By Tedde van Gelderen

01.28.2026

Recently I was sitting with a product director who showed me their new strategic business vision deck - solid slides about “customer-centricity”...

General

It’s Time to Move to Experience First

By Tedde van Gelderen

11.25.2025

We've been through a bunch of “firsts” in our industry. Each one promising to be the answer we've been looking for. And honestly, each one has...

Innovation

From Design Thinking to Experience Thinking: A Transformative Approach

By Tedde van Gelderen

Design Thinking has been a cornerstone of project planning for decades, guiding organizations through innovation and problem-solving. However, as...

Design

Design Sprints Extended: Design on Track

By Tedde van Gelderen

Design Sprints as an approach to tackling design challenges has seen some adoption in design teams. And the reasons why are pretty compelling: it...

Design

A Brief Example in the Promise and Pitfalls of Self-Service

By Dan Iaboni

In many industries, self-service options have become an increasingly important aspect of user experience. While grocery stores gradually move...

Design

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

By Sue Poll

As I cycled to a workshop on Aiming for Net Zero, I had no idea how my choice of transport was affecting our company’s future. The workshop was...

General

How I Became a Children’s Story Author, Sort of

By Dan Iaboni

Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...

Design

Your Customers Are Not Your Users

By Scott Plewes

When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to being...

Design

How Important is Visual Design to UX Compared to Other Aspects of UX?

By Scott Plewes

And the wrong question to ask. Visual design is a necessity in UX. There is no universal answer to how important it is. For any product or...

Design

Is Romeo’s love for Juliet a 7 on the Likert scale?

By Scott Plewes

There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...

Design

Akendi US: Starting our NYC office!

By Dan Iaboni

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Show Me the Money… uh Value

By Scott Plewes

We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...

Innovation

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