Innovation

The secret to ‘Wow’ users through interaction design

By Leo Poll

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will blow users away - Something that will...

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will blow users away - Something that will make people say; ‘Wow that works so well, why didn’t...

Not Choosing Sides: Customer Experiences vs. User Experiences

By Tedde van Gelderen

27.04.2017

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to understand the human. It’s usually the different types of humans we’re interested in. Because...

Don’t let the old stop the new!

By Leo Poll

13.04.2017

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have...

Innovation? Fast follow that Uber taxi instead!

By Leo Poll

19.01.2017

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established...

Grow Up!

By Shaun Illingworth

15.12.2016

As someone on the front end of UX projects, I spend a lot of time talking with clients and prospects about their specific project. I’ve grown into this role because I really do enjoy meeting new people, hearing about new technology and...

The Internet of Things – Who Cares?

By Leo Poll

10.11.2016

I have always found the term, the "Internet-of-Things" a bit of a misnomer. What does it actually mean? Are things going on the internet and if so why? What is the counterpart of this term? The "Internet-of-People"? Surely IoT is just...

Interactive experience: The new TV paradigm

By Dominira Saul

23.08.2016

For those of us that aren’t completely cynical about the Olympic movement, the Olympic games in Rio represented a celebration of the best athletes in the world. I was particularly excited about these Olympics because I was honoured to...

How Combining UX With Interior Design Creates Smart Work Spaces

By Maya Levin

11.08.2016

What comes to mind when you hear or see the term “UX” (User Experience)? How about “Who is a user and what experience are we talking about?” Although most cases in UX are related to technology and human computer interactions, a...

Why organizations can learn about team performance from neuropsychology

By Yvonne Shek

21.07.2016

The field of UX is intimately concerned with how people think, feel and act, and how to leverage those behaviours to create a better user experience. It should be no surprise that the bedrock of UX practices is science and...

Journey Mapping My Commute to Work

By Amanda Billark

01.06.2016

An Authentically Torontonian Example of Journey Mapping Last week, I participated in ‘Experience Mapping’, a course offered as part of Akendi’s UX Training and Certification program. The course covered the theory, principles and...

The Trials of Boaty McBoatface: Achieving balance between customers, users and business

By Dominira Saul

12.04.2016

At the time of writing this blog I am facing a real dilemma, nay even an existential crisis. I am torn between addressing two pressing and hyper-relevant events that will forever go down in history as defining moments of our...

3 Design Trends on the Rise in 2016

By Siobhan Kennedy

15.03.2016

There are a few interesting design trends we’re keeping our eyes on this year. With spring fast approaching, this seems like a nice time to step back and examine the visual elements that are gaining popularity in the digital...

Library Science and User Experience? Makes Sense?

By Cindy Beggs

08.03.2016

I’m a librarian and I work in the user experience, (UX), field. From time to time when I tell people that I’m a librarian and I work in UX I see raised eyebrows, heads that turn slightly to one side, brows that furrow. Unfortunately...

How to Engage Remote Work Teams

By Jessica Ringel

26.01.2016

When I first joined Akendi, I had never experienced working with a remote team via Skype. I had used Skype to keep in touch with friends and family in other cities and countries, but never before for workplace meetings and...

Using the Wickens’ Model When Designing

By Michelle Brown

19.01.2016

Human cognition is an incredibly complex task that to this day is not completely understood. When designing a product or service, it’s difficult to keep in mind the complex processing that humans undergo as they encounter, not just...

Experience Thinking Maturity: 5 strategies to de-risk the experience

By Tedde van Gelderen

15.12.2015

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I find myself in a sales situation, the conversation arrives at how the organization’s team has...

The UX of Star Wars

By Dominira Saul

25.11.2015

In the lead-up to the new Star Wars movie, Star Wars the Force Awakens, I have been re-watching the existing Star Wars movies. Partly to acquaint my wife with them so that she can share in my enthusiasm, and partly to… why lie? I don’t...

THE IPAD PRO – A VERY CONFUSED DEVICE

By Jen Hennings

19.11.2015

So being a bit of an (massive) Apple fan-girl, I was unbelievably excited when the new iPad Pro arrived in our office at the end of last week. There’s something about that simple white box and imagery that just calls to you and tells...

Why Philips Needs a CXO

By Leo Poll

27.10.2015

A large part of my career was spent at Philips and as a Dutchman. I was, and still am, proud of this Global Dutch company. At one point it was the last large consumer electronics giant still standing outside of Asia. Great new...

Getting Ready for Blockchain

By Dan Iaboni

20.10.2015

If you remember the movie Flight Club, or watched the TV series Mr. Robot, a common theme is the destruction of the financial system by eliminating all the transaction data, physical and electronic. Although extremely difficult, it is...

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