3 Real-Life Examples of Simple UX Design Solutions
By Michelle Brown
It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We...
Read moreMichelle Brown
Akendi Alumnus
By Michelle Brown
It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We...
Read moreBy Michelle Brown
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
Read moreBy Michelle Brown
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view...
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Let’s talk about failure. I feel that word has reached a glorified state recently that it never deserved. Google the word “failure†and...
Read moreBy Michelle Brown
Humans are notoriously unpredictable. Unlike gravity, electricity, or friction, they just don’t seem to work the same way each time. And this is...
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Have a particular goal and want to know what UX training courses will help the most? While we recommend taking every course we offer through...
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There’s no such thing as easy to use for everyone. I’ve bought many transportation tickets in my life before. I’ve even muddled my way...
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The television faith healers of the digital era. The Rise of the Charlatans A lot of companies are becoming more familiar with the terms “UXâ€...
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I’m going to break a bit from my usual discussion of improving experiences to talk about a more universal topic: time management. This is...
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I have a confession to make. I’m a little obsessed with transit systems. Though at this point I think it’s a time honoured tradition at...
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Apple is often hailed as the gold standard for user design. There are a couple of things that they have done very well and then there’s a few...
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My Presto card promises a lot. I’ll be able to travel on the TTC (public transit system in Toronto) using a single card. No more stashes of...
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A case study in what happens in the absence of good UX I was waiting for the elevator one morning when joined by a man I hadn’t seen before. The...
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After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called “auto-fill my...
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Automated phone systems, everyone hates them, everyone has to use them. These systems force callers through an excruciating menu system only to...
Read moreAbout Akendi
Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.