Michelle Brown

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

By Michelle Brown

Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...

Design

A Revolutionary Insurance Experience? – Part One

By Michelle Brown

The insurance experience. It's not something that gets people excited. Not much has changed in the last several years and many customers view...

Design

How to Fail Better than Uber

By Michelle Brown

Let's talk about failure. I feel that word has reached a glorified state recently that it never deserved. Google the word “failure" and you'll end...

Design

How to Use Fitts’s Law When Designing Experiences

By Michelle Brown

Humans are notoriously unpredictable. Unlike gravity, electricity, or friction, they just don't seem to work the same way each time. And this is...

Design

The Akendi UX Training Course Guide

By Michelle Brown

Have a particular goal and want to know what UX training courses will help the most? While we recommend taking every course we offer through...

Build

Designing Better for Different Mental Models

By Michelle Brown

There's no such thing as easy to use for everyone. I've bought many transportation tickets in my life before. I've even muddled my way through...

Design

Beware of UX Charlatans

By Michelle Brown

The healers of the digital era. The Rise of the Charlatans A lot of companies are becoming more familiar with the terms “UX", “User Experience"...

General

The Three Steps to Time Management Success

By Michelle Brown

I'm going to break a bit from my usual discussion of improving experiences to talk about a more universal topic: time management. This is...

General

Transit Usability Issues Force Me to Turn to Crime

By Michelle Brown

I have a confession to make. I'm a little obsessed with transit systems. Though at this point I think it's a time honoured tradition at...

Design

Apple: Two terrible and two brilliant design decisions

By Michelle Brown

Apple is often hailed as the gold standard for user design. There are a couple of things that they have done very well and then there's a few...

General

Designing for the End-to-End Experience

By Michelle Brown

My Presto card promises a lot. I'll be able to travel on the TTC (public transit system in Toronto) using a single card. No more stashes of...

General

This Complex Washing Machine Reveals How NOT to Design Icons

By Michelle Brown

A case study in what happens in the absence of good UX I was waiting for the elevator one morning when joined by a man I hadn't seen before. The...

Design

Auto-fill Your Taxes [Review]

By Michelle Brown

After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called "auto-fill my...

General

The Seven Deadly Sins of Automated Phone Systems

By Michelle Brown

Automated phone systems, everyone hates them, everyone has to use them. These systems force callers through an excruciating menu system only...

Design

Using the Wickens’ Model When Designing UX

By Michelle Brown

Human cognition is an incredibly complex task that to this day is not completely understood. When designing a product or service, it's...

Design

Michelle Brown

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

A Revolutionary Insurance Experience? – Part One

How to Fail Better than Uber

How to Use Fitts’s Law When Designing Experiences

The Akendi UX Training Course Guide

Designing Better for Different Mental Models

Beware of UX Charlatans

The Three Steps to Time Management Success

Transit Usability Issues Force Me to Turn to Crime

Apple: Two terrible and two brilliant design decisions

Designing for the End-to-End Experience

This Complex Washing Machine Reveals How NOT to Design Icons

Auto-fill Your Taxes [Review]

The Seven Deadly Sins of Automated Phone Systems

Using the Wickens’ Model When Designing UX

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