3 Real-Life Examples of Simple UX Design Solutions
By Michelle Brown
07.11.2019
It’s easy to call out bad design – there’s a lot of it. But finding and appreciating examples of good design can feel challenging. We...
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Michelle Brown
Akendi Alumnus
A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two
By Michelle Brown
07.09.2019
Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...
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A Revolutionary Insurance Experience? – Part One
By Michelle Brown
03.14.2019
The insurance experience. It’s not something that gets people excited. Not much has changed in the last several years and many customers view the...
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How to Fail Better than Uber
By Michelle Brown
11.08.2018
Let’s talk about failure. I feel that word has reached a glorified state recently that it never deserved. Google the word “failure” and you’ll end...
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How to Use Fitts’s Law When Designing Experiences
By Michelle Brown
06.27.2018
Humans are notoriously unpredictable. Unlike gravity, electricity, or friction, they just don’t seem to work the same way each time. And this is...
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The UX Training Course Guide
By Michelle Brown
06.05.2018
Have a particular goal and want to know what UX training courses will help the most? While we would recommend taking every course we offer through...
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Designing Better for Different Mental Models
By Michelle Brown
04.03.2018
There’s no such thing as easy to use for everyone. I’ve bought many transportation tickets in my life before. I’ve even muddled my way through...
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Beware of UX Charlatans
By Michelle Brown
09.14.2017
The television faith healers of the digital era. The Rise of the Charlatans A lot of companies are becoming more familiar with the terms “UX”...
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The Three Steps to Time Management Success
By Michelle Brown
07.13.2017
I’m going to break a bit from my usual discussion of improving experiences to talk about a more universal topic: time management. This is...
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Transit Usability Issues Force Me to Turn to Crime
By Michelle Brown
02.16.2017
I have a confession to make. I’m a little obsessed with transit systems. Though at this point I think it’s a time honoured tradition at Akendi...
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Apple: Two terrible and two brilliant design decisions
By Michelle Brown
09.13.2016
Apple is often hailed as the gold standard for user design. There are a couple of things that they have done very well and then there’s a few...
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Designing for the End-to-End Experience
By Michelle Brown
08.18.2016
My Presto card promises a lot. I’ll be able to travel on the TTC (public transit system in Toronto) using a single card. No more stashes of...
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This Complex Washing Machine Reveals How NOT to Design Icons
By Michelle Brown
06.21.2016
A case study in what happens in the absence of good UX I was waiting for the elevator one morning when joined by a man I hadn’t seen before. The...
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Auto-fill Your Taxes [Review]
By Michelle Brown
03.22.2016
After having a miserable go at taxes last year, I vowed to make this the best year yet. I had heard about a new feature called “auto-fill my...
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The Seven Deadly Sins of Automated Phone Systems
By Michelle Brown
01.28.2016
Automated phone systems, everyone hates them, everyone has to use them. These systems force callers through an excruciating menu system only to...
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