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General

Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.

How I Became a Children’s Story Author, Sort of

By Dan Iaboni

01.03.2024

Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...

Design

What to Measure Mathematically in UX?

By Scott Plewes

11.29.2023

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...

Design

Need You Look at a Product Design to Evaluate It?

By Scott Plewes

11.23.2023

Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...

General

Research Will Sometimes Tell You It’s a Just a Bad Idea

By Scott Plewes

09.21.2023

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...

General

Journeys and Personas Aren’t Forever

By Scott Plewes

09.08.2023

Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...

General

Akendi US: Starting our NYC office!

By Dan Iaboni

09.04.2023

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Fail Fast Better in UX

By Scott Plewes

08.25.2023

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

General

Think Twice Before Reaching for that UX Template

By Scott Plewes

08.02.2023

UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...

Design

Digital Transformation is Never Only Digital

By Scott Plewes

06.05.2023

Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...

Design

You can only Design ½ of what goes into an Experience

By Scott Plewes

Understandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...

Design

Experiences are everywhere: UX Goes Beyond Human-Digital Interactions

By Scott Plewes

Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...

General

Future Shock: your UX Strategy

By Scott Plewes

A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...

General

Say what? UX Research and UX Testing

By Scott Plewes

UX research and UX testing are different things. Research is about understanding people and their experiences in context. Testing is about having...

General

How to go from Psychology to UX Research

By Lotte van Gelderen

Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...

General

Designing for Most People, Most of the Time

By Tedde van Gelderen

This post is somewhat different from my other posts. It's a conversation I've had with design teams quite a few times over the years, this last...

Design

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