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General

Curious facts and insights about user and customer experience from the team at Akendi. From UX principles to thought-leadership around creating intentional experiences, our collection of General UX blogs covers everything from recent events to musings and seasoned advice.

The Importance of Project Management within the Experience Thinking Ecosystem

By Janet Cortez Livshits

04.10.2025

I have been communicating with people professionally for over 20 years. From account management and into project management, I have seen many...

General

Helldivers 2: Protecting Democracy, Battling Bugs, and Confronting Usability Challenges

By Dan Iaboni

01.16.2025

Helldivers 2 has taken the gaming world by storm, becoming a massive commercial success and a strong contender for multiple awards. The...

General

Experience Thinking: Creating Connected Experiences

By Tedde van Gelderen

08.08.2024

Experience Thinking (XT) is our innovation framework that tackles the sometimes more intricate reality of designing great experiences. XT breaks...

General

Are the Design Systems Just Another Emperor’s Wardrobe?

By Dan Iaboni

07.24.2024

Organizations often desire a UX design system but avoid taking the necessary steps to create the right one. A well-executed design system...

Design

Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

By Sue Poll

As I cycled to a workshop on Aiming for Net Zero, I had no idea how my choice of transport was affecting our company’s future. The workshop was...

General

From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference

By Jonathan Pusic

Last week, I had the pleasure of attending the 2024 QuantUX conference, where practitioners, researchers, and leading thinkers in UX came...

General

Unlocking Understanding: Strategies for Bridging Communication Gaps

By Lotte van Gelderen

In a utopia, everyone gets along with everyone. People can say what is on their minds, and the people around you understand what you mean 100% of...

General

How I Became a Children’s Story Author, Sort of

By Dan Iaboni

Prologue As a User Experience (UX) Designer, I have always found it challenging to explain my profession to others. More recently, I faced...

Design

What to Measure Mathematically in UX?

By Scott Plewes

With the growing popularity of machine learning and AI, it seems the number of mathematical techniques available to understand people's...

Design

Need You Look at a Product Design to Evaluate It?

By Scott Plewes

Understandably, anyone from a technical architect to the CEO might want to look at a product or "play with it" to evaluate it. However, it...

General

Research Will Sometimes Tell You It’s a Just a Bad Idea

By Scott Plewes

Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...

General

Journeys and Personas Aren’t Forever

By Scott Plewes

Good journeys and personas are research data-based. And that data changes because people and systems change. Context changes. New roles emerge in...

General

Akendi US: Starting our NYC office!

By Dan Iaboni

This year, we opened Akendi's latest office in New York City. Here is an interview with Dan Iaboni, Akendi's Chief Experience Officer, who shares...

General

Fail Fast Better in UX

By Scott Plewes

The Fail Fast approach in UX design can work, but only if you learn. Failing by itself is no guarantee of that. By definition, it's just the...

General

Think Twice Before Reaching for that UX Template

By Scott Plewes

UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...

Design

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