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Research

Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.

The Sweet Spot – Participant Numbers in Qualitative Research

By Cassandra Wiesner

06.18.2020

Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...

General UX

“We Didn’t Ask that Question”

By Tedde van Gelderen

06.02.2020

As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...

Experience Mapping

Making the Case for User Research

By Dan Iaboni

05.08.2020

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General UX

The Art of Asking Questions in Usability Testing

By Hamilton Hernandez

03.27.2018

The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions...

Research

Getting Stakeholder Buy-in

By Foong Ling Chen

01.22.2018

In the past year, I’ve been to a fair share of talks, panels, and conferences. Without a doubt, the question the audience always asks is, “How do...

General UX

UX Researchers are worth their weight in gold!

By Leo Poll

12.18.2017

Does your company have an experience researcher? The answer is probably no but if you had one then she or he would be worth their weight in gold...

General UX

The Secret to ‘Wow’ Users Through Interaction Design

By Leo Poll

10.23.2017

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will...

Interaction Design

5 User Experience Research Tips You Can’t Afford To Ignore

By Geoff McCormick

10.16.2017

There was a great post in my Linkedin feed recently by Luke Wroblewski of Google, with some simple and powerful stats. It’s a great post with...

Research

When a Business Case is not Enough, add the Experience Case (XC)

By Tedde van Gelderen

07.05.2017

Just this morning I was reminded of something I’d used in past talks and I wanted to revisit the concept. The conversation I had was around our...

General UX

Not Choosing Sides: Customer Experiences vs. User Experiences

By Tedde van Gelderen

04.27.2017

Ok, we’re all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...

General UX

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.