Your Customers Are Not Your Users
By Scott Plewes
11.13.2023
When the character Guy finally tries Green Eggs and Ham (and likes it) from the book Sam-I-Am, he has transitioned from being a customer to...
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Research
Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.
UX Research Helps Product Owners Place Bets
By Scott Plewes
10.18.2023
Any new product or service has some risk, no matter how well-researched and designed. The product owner and business has to live with that risk...
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Research Will Sometimes Tell You It’s a Just a Bad Idea
By Scott Plewes
09.21.2023
Organizations often research to fill in key data around what they feel is sure to be a winning idea. Usually, that's what happens. However...
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Is Romeo’s love for Juliet a 7 on the Likert scale?
By Scott Plewes
09.14.2023
There's a reason Romeo compared his love for Juliet to the light from the Sun instead of using a quantitative measurement. Math isn't the best...
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Show Me the Money… uh Value
By Scott Plewes
08.29.2023
We've heard many clients feel understandably frustrated that if the users could simply WAIT (often after entering a lot of data), they'd see the...
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When User Research Becomes a Barrier to Success
By Dan Iaboni
08.17.2023
User research plays a crucial role in the experience design process, providing valuable insights into users' needs, preferences, and...
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Think Twice Before Reaching for that UX Template
By Scott Plewes
08.02.2023
UX templates can be super useful. They are time savers and can give people insights into what they are templating (a persona, journey...
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A Quantum of Solace: UX Design Happens at Different Scales
By Scott Plewes
07.28.2023
On the one end, it's often critical to get the label on a specific button "right" when designing a software application because it can...
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One Fish, Two Fish, Red Fish, Blue Fish: Categorization in UX Design
By Scott Plewes
07.24.2023
Categories matter in data analysis and information design. It is tempting to take whatever categories the system already provides (emails...
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Making Music with HAL
By Dan Iaboni
07.07.2023
During a recent meetup focused on the application of ChatGPT, a startup presented their new AI-assisted music generation tool. The purpose of...
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Users are Terrible Designers. Usually
By Scott Plewes
07.03.2023
In general, end users are terrible at UX design. For the same reason most of the world is bad at reading hieroglyphics. They are not trained in...
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Data Science Needs UX, Especially UX Research
By Scott Plewes
06.28.2023
Any model in math is better if it is stronger on one or more of these factors: reliability, extensibility, stability. UX research can get at what...
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And the Survey Said…
By Scott Plewes
06.23.2023
Surveys can be an excellent UX research tool to understand your customers and users. Like any research technique, they can be a huge help, or...
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How to interview the right people, with the right questions
By Lotte van Gelderen
05.10.2023
You’re running late for work. You step outside, and there is a blanket of snow falling from the sky, you haven’t shovelled your driveway, and the...
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Bringing Data to Life: Personas
By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
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