Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.
By Lotte van Gelderen
05.10.2023
You’re running late for work. You step outside, and there is a blanket of snow falling from the sky, you haven’t shovelled your driveway, and the...
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By Scott Plewes
01.11.2023
Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...
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By Scott Plewes
12.13.2022
Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...
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By Scott Plewes
11.14.2022
UX research and testing are different things. Research is about understanding people and their experiences in context. Testing is about having a...
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By Jessika Tremblay
11.03.2022
Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...
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By Philip Watson
08.24.2022
Congratulations! You’ve completed a research study, which found a bunch of recommendations for your product or service, has been presented to...
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By Cassandra Wiesner
12.03.2021
Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...
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By Siobhan Kennedy
02.10.2021
To kick off our training in 2021, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...
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By Cassandra Wiesner
06.18.2020
Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...
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By Tedde van Gelderen
06.02.2020
As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...
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By Dan Iaboni
05.08.2020
A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
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By Hamilton Hernandez
03.27.2018
The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions during...
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By Foong Ling Chen
01.22.2018
In the past year, I’ve been to a fair share of talks, panels, and conferences. Without a doubt, the question the audience always asks is, “How do...
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By Leo Poll
12.18.2017
Does your company have an experience researcher? The answer is probably no but if you had one then she or he would be worth their weight in gold...
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By Leo Poll
10.23.2017
Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will...
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