To gain or maintain a leadership position in your industry, you're driven to continuously innovate. Through UX concept testing, we find out which new ideas are worth investing in by identifying the features and functions that your users value most.
We consult with your stakeholders to learn about the new software product, feature ideas, the intended customers, and the objectives for innovation.
We develop a test protocol, then recruit the participants, and conduct the concept testing. This includes observed structured one-on-one sessions.
We conduct complementary research if it is applicable, such as in-field research, focus groups and surveys.
We deliver the concept test findings in an engaging visual format.
You benefit from our deep experience in UX concept testing, as well as our user experience design expertise on how to make new ideas successful. You get:
Fully supported, project-based team with a strategy and set deliverables, following our proven processes.
One or more of our people integrated into your team to enhance and supplement your activities.
Mature teams in your organization, ready to deliver and scale up against your roadmap.
Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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