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Brand Design
Brand Strategy
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Brand Strategy

Cover your whole ecosystem through a solid brand strategy.

Intentionally design the connections between your brand, your employees, users, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close all gaps.

EXPERIENCES planned
  • Who are we, really, in the eyes of our target audience?
  • What opportunities are we missing because of our current brand experience?
  • How do we connect our values to the brand?
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— GET IN TOUCH WITH US

HOW WE DO IT

  1. 1

    Through interviews and discovery workshops we'll collaborate with your key stakeholders to capture strategic objectives, vision, and mission for the brand.

  2. 2

    We'll conduct a competitive analysis, customer research and will audit your existing brand, including researching current perceptions of the brand.

  3. 3

    We'll develop an actionable strategy document that aligns your organizational goals with internal and external audiences: their values, needs, and expectations.

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WHAT YOU GET

You'll benefit from our deep experience in creating brand strategies. You’ll get a strategy that includes this:

  • Brand persona - the attributes and characteristics of the brand that create an emotional connection with audiences
  • A defined brand promise - what you must keep delivering as part of the promise
  • Brand positioning statement - articulating where the brand fits among others, and how to maintain that fit
  • Value proposition - articulating what value the brand offers, and to whom
  • Brand architecture - the organizational structure of the primary brand, other sub-brands, and co-brands

Ways we can work with you

UX project teams
PROJECT TEAMS

Fully supported, project-based team with a strategy and set deliverables, following our proven processes.

UX staff augmentation
AUGMENTED TEAMS

One or more of our people integrated into your team to enhance and supplement your activities.

bespoke and custom ux teams
BESPOKE TEAMS

Mature teams in your organization, ready to deliver and scale up against your roadmap.

UX coaching and mentoring
COACHING & MENTORING

Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.

SELECTED PROJECTS
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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