After you've invested in a fantastic new brand and website, you want to ensure it's well-maintained over time. Web style guides are a critical component. A web style guide empowers stakeholders and designers to stay aligned with look-and-feel, tone, and other details that comprise the experience.
We create a Brand Style Guide to document and define the proper use of the corporate identity, colour palette, and other visual elements for designers and marketers.
We create a User Experience Style Guide to document and define the proper use of elements, such as buttons, labels, colours, icons, and other visual elements for software engineering teams.
We create a Content Style Guide to document and define for content developers and editors the personality, tone, and style conventions for the organization's written output.
By documenting your experience and identity in style guides, you help ensure continuity and consistency in your designs, products, and services over the long term. You get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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