OUR FOUNDATION
EXCEPTIONAL EXPERIENCES DRIVE EXCEPTIONAL OUTCOMES
The experience is crucial. What benefits your audience also benefits your business. Prioritizing the experience from the outset is key for early validation and enables you to deliver solutions that resonate with more people.
Get the essential insights and drivers before investing time and resources into designing a product or service. The outcome? Increased engagement and a predictable experience at launch.
By understanding the experience early with your audience, you develop a targeted strategy with higher quality standards from the outset. This ensures that both your users' needs and your business goals are effectively met.
Innovation is a constant in business. Embracing it effectively enables you to provide ongoing value that aligns with your audience’s evolving needs and desires, now and in the future.
Defining a compelling brand involves a deep discovery process to articulate your vision and craft the qualities you wish to be associated with your organization. This ensures that your brand promise reflects not only your aspirations but also the perceptions and emotions your audience develops over time.
The team provided professional advice and thought-provoking questions to shape the purpose and future direction of my goals. It was an absolute pleasure working with Akendi!
In an era of abundant information, Content has become the product. Leveraging diverse media, big data, AI and machine learning allows us to interact in ways that resonate with users. Understanding how users think enables you to align with their preferred methods of discovering information. Designing Content to enhance the Product and Service experience is more crucial than ever.
Since your product or service will eventually be used by your customers, why not involve them in the design process from the start? Engaging users early allows you to test whether the flow and interactions align with your vision, ensuring an intentional and successful launch. Organizations that blend business, customer, and user input effectively place the spotlight on creating an exceptional experience.
Service design integrates every touchpoint of the experience. As people frequently interact with your organization through the services they receive, it's essential to design the service as a seamless end-to-end experience. This is where brand, content, and product experiences are intertwined, ensuring they function harmoniously and effectively as a unified whole.
Akendi gave us greater insight into our users, their customer journeys and their behaviours, allowing us to better position ourselves to respond to their needs in a way that met their expectations.
Take a deeper dive into Experience Thinking with the published book, "Experience Thinking: Creating Connected Experiences" by Tedde van Gelderen, Founder of Akendi.
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