OUR FOUNDATION
GREAT EXPERIENCES ARE GREAT BUSINESS
The experience matters. What's good for your audience is good for your business. Establishing the experience first is instrumental for early validation and helps you deliver something more people want.
Get the necessary insights and drivers before you commit time and resources to design a product or service. The result? Higher engagement and a predictable experience at launch.
When you understand the experience early with your audience, you create a focused strategy that has higher quality requirements at the start of your project. This leads to meeting both your user's needs as well as your business needs.
Innovation is a constant in business. Doing it in the right way allows you to deliver ongoing value in tune with your audience's needs and desires. Today and in the future.
Defining a strong brand requires discovery to define the vision and design for the qualities you want associated with your organization. This means your brand promise becomes not only what you want it to be, but also what your audience thinks and feels about you over time.
The team provided professional advice and thought-provoking questions to shape the purpose and future direction of my goals. It was an absolute pleasure working with Akendi!
With ever growing information available to us, Content is now the product. Different media, big data and machine learning helps to interact in a way that makes sense to us. Understand how users think so you can match the way they want to find information. The need to design your Content so it enhances the Product and Service experience is higher than ever.
At some point, your product or service will be used by your customers, so why not involve them during design? When you engage people in the process early, you learn if the flow and interactions work as envisioned and deliver an intentional experience at launch. Successful organizations apply the right mix of business, customer and user input, this puts the focus squarely on the experience.
Service design connects the points of the experience. Since people experience your organization often through the service they receive, we need to design the service as an end-to-end experience. Here is where we tie brand, content, and product experiences together to make them work successfully in a connected, holistic way.
Akendi gave us greater insight into our users, their customer journeys and their behaviours, allowing us to better position ourselves to respond to their needs in a way that met their expectations.
Take a deeper dive into Experience Thinking with the published book, "Experience Thinking: Creating Connected Experiences" by Tedde van Gelderen, Founder of Akendi.
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