An organization's brand identity conveys personality, character, purpose, and values - all through a single visual mark. We'll work with your organization to capture its essence in a brand identity that resonates with customers.
We'll conduct creative stakeholder workshops to understand brand strategy, vision, and goals for the new brand identity in visual terms.
Where relevant, we will conduct complementary research, such as competitive analysis, customer research, focus groups, and others to examine current customer perceptions and attitudes.
We'll develop several creative concepts including new logo, wordmark, and tagline that align with the strategic vision.
We'll give stakeholders opportunities to review and provide preferences for various visual styles.
We create your brand identity design system for application in various types of materials.
Your brand identity will be a compelling visual mark that your audiences will connect with. You’ll get:
Fully supported, project-based team with a strategy and set deliverables, following our proven processes.
One or more of our people integrated into your team to enhance and supplement your activities.
Mature teams in your organization, ready to deliver and scale up against your roadmap.
Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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