An organization's brand identity conveys personality, character, purpose, and values - all through a single visual mark. We'll work with your organization to capture its essence in a brand identity that resonates with customers.
We'll conduct creative stakeholder workshops to understand brand strategy, vision, and goals for the new brand identity in visual terms.
Where relevant, we will conduct complementary research, such as competitive analysis, customer research, focus groups, and others to examine current customer perceptions and attitudes.
We'll develop several creative concepts including new logo, wordmark, and tagline that align with the strategic vision.
We'll give stakeholders opportunities to review and provide preferences for various visual styles.
We create your brand identity design system for application in various types of materials.
Your brand identity will be a compelling visual mark that your audiences will connect with. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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