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Digital Transformation
Digital Transformation Strategy
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Digital Transformation Strategy

Create innovative organisational cultures focused on delivering exceptional customer and user experiences.

The experience that your customers and users have with your brand, product, content, or service unfolds over time. Through digital transformations, we help your organisation orient its research and UX design processes, culture, and operations towards delivering exceptional experiences. Again and again.

DRIVE For BETTER
  • Enable teams to always deliver excellence in experience design
  • Processes, systems, and procedures to become driven by experience design
  • Embrace an innovation culture of experience thinkers and doers
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HOW WE DO IT

  1. 1

    We work with key stakeholders to understand the strategy and vision, as well as the goals of the digital transformation initiative.

  2. 2

    Audit the current fabric of experiences and journeys that audiences have: customers, employees and partners.

  3. 3

    Audit processes, governance, supporting systems and resources currently involved in creating experiences.

  4. 4

    Develop a Strategic digital transformation roadmap with measures of success, training & development.

  5. 5

    Provide ongoing monitoring through our involvement, continuous measurement and regular auditing of experiences.

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WHAT YOU GET

You'll benefit from our foundational Experience Thinking framework that ensures we provide both strategic and tactical support throughout. You'll get:

  • Quantifiable data about the current customer-user-service-product experience, and measurable benchmarks for improvement.
  • Powerful visualizations of the experience design processes, and a visual roadmap for digital transformation and progress which can be shared throughout the organization.
  • A strategic approach to Digital Transformation that takes into account the organizational structures, processes, systems, and knowledge required to achieve lasting change.
  • Transparency and accountability through quantifiable measurement and reporting on the impact of the change management initiative.
  • A true partner in Digital Transformation: we're with you from initial research and strategic planning through the entire change management process.
SELECTED PROJECTS
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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