As the reigning Olympic champion in women's 75 kg freestyle wrestling, Erica Wiebe is in demand. Delivering inspirational speeches, running clinics, and appearing at camps, Wiebe is keen to share her success and insights with others. To help evolve her brand, Wiebe needed a professional, memorable logo that reflected her personality and could be easily implemented in her online and print materials.

Through interviews, photo and video research, and a competitive analysis, Akendi was able to uncover Wiebe’s unique characteristics and voice. Using a deep understanding of Wiebe’s personality, style, and brand goals, Akendi created a powerful logo that was original, simple, and memorable.