University of Toronto, ODL Brand Design Case Study | Akendi UX Toronto, New York, London

Work

Case Studies

University of Toronto

ORAL DYNAMICS LABORATORY

NEW BRANDING INCREASES PARTICIPATION FOR UNIVERSITY RESEARCH LAB

A new visual identity raised the profile of a university research lab and helped it attract more research participants.

PROJECT

Strategy, Research, Brand Design

INDUSTRY

EDUCATION Case study | PDF

A new visual identity raised the profile of a university research lab and helped it attract more research participants.

The process was extremely collaborative and I was given the control I needed to make important decisions. I've received many compliments on the professional look and attractiveness of the design. Akendi's work has really set us apart.

Pascal Van Lieshout, Professor, University Of Toronto, Faculty Of Medicine, Department Of Speech-Language Pathology

THE CHALLENGE

The Oral Dynamics Laboratory has been studying speech and oral motor control at the University of Toronto since 1998, but low visibility made it difficult for them to attract participants for their research projects. They needed a compelling and consistent brand to raise their profile around the university campus and beyond.

Pascal Van Lieshout, Professor, University Of Toronto, Faculty Of Medicine, Department Of Speech-Language Pathology

OUR APPROACH

Akendi approached this project as more than simply a logo design. Our philosophy recognizes that an effective logo is one piece of a larger connected experience of any organization. We designed the logo with that in mind, making the logo a foundational element of whatever the lab would seek to build out in future.

We also created a unified look and feel for the lab's brochures and other collateral to present a professional and trustworthy face to the outside world.