UX BLOG

Back

Innovation

New products and novel design approaches have the potential to revolutionize the market, but they also have the potential to be a complete flop. Our collection of Innovation blogs explores new technologies and breakthrough devices as well as strategies for organizations to innovate their products, methods and ideas.

If You can Scope your UX Design Exactly you Probably are Doing it Wrong

By Scott Plewes

Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...

Innovation

Invite Everyone to the Party: Integrating more Disciplines

By Scott Plewes

UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...

Build

A Great UX Design Process Doesn’t Guarantee Great Results: Limits of Process

By Scott Plewes

Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...

Innovation

Bringing Data to Life: Personas

By Scott Plewes

Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...

Innovation

Invite Math into Your UX Design Approach

By Scott Plewes

Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...

Build

Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection

By Scott Plewes

You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...

Design

Designing for Most People, Most of the Time

By Tedde van Gelderen

This post is somewhat different from my other posts. It's a conversation I've had with design teams quite a few times over the years, this last...

Design

Using Ecosystem Diagrams For Insight and Understanding in Experience Design

By Scott Plewes

In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...

Build

A New UX Training Community: Experience Thinkers

By Siobhan Kennedy

To kick off our training in 2021, we're sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...

Design

The Widening Digital Divide

By Philip Watson

Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...

Design

Making the Urgent Case for User Research

By Dan Iaboni

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General

A Revolutionary Insurance Experience: How do Lemonade and Sonnet Stack Up? – Part Two

By Michelle Brown

Some insurance companies are trying to rewrite the insurance experience, but how well do they deliver on their promises? In part one we...

Design

Mixology Meets UX: A Martini Recipe With An Akendi Twist

By Dan Iaboni

The art of mixology and UX design have a lot in common. Both balance art and science to create a pleasing experience. A mixologist combines...

General

A Revolutionary Insurance Experience? – Part One

By Michelle Brown

The insurance experience. It's not something that gets people excited. Not much has changed in the last several years and many customers view the...

Design

Can Artificial Intelligence (AI) Really Replace Human Designers?

By Jessica Murray

With more and more small businesses and independent e-commerce vendors popping up there is a greater need for design, but not everyone can afford...

Design

Older Posts

Newer Posts

Sign up for our UX Blog

Don't miss an article! We'll notify you of each new post.

Visit The UX Blog

How can we help you?

let’s chat