Our UX Community: Experience Thinkers

To continue our Akendi UX course delivery, we’re sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinking, revealing the motivations behind our collective and expansive approach to UX training and certification.

What brought about Akendi Experience Thinkers?

You mean the term? That goes back some time now. Many in the past have used the ‘thinkers’ moniker to indicate a specific aspect of work. Terms like critical thinking, strategic thinking, empirical thinking and more recently in the User Experience field: design thinking. They all address important aspects but none covered what – in my view – was the key thing we in the UX field are aiming for: delivering awesome and intentional experiences. We want experiences, we buy experiences, we experience experiences. Logically this goal needed a name; Experience Thinking (XT) and by extension, the people that work towards awesome experiences are Experience Thinkers (and Do-ers, etc, you need them all).

With Akendi XT there, the next step was that it needed a home, a place to learn, discuss and grow a field that delivers an increasingly critical part of our lives.

Why now?

More UX teams and organizations than ever don’t think about only creating products or even services, they now want to create experiences, journeys and ecosystems that should lead to transformations in order to meet the needs of their audiences. These teams want to make the step to elevate their conversation to not only good product and service design, but amazing transformational experiences. Why wait to start leading, advocating and educating XT?

What can someone expect from the courses?

We have based our certification program on the Akendi UX courses that we have been delivering for over a decade. It seemed like a great place to start and build the broader course offering from there. For participants, it means they will continue to get the latest real world experience injected into each course as our experienced team will keep delivering the courses. It will also mean that we will add to the list of topics we will provide training in the coming year. To cover more and more of our end-to-end experience thinking framework and include in our course program as many of the aspects that make an experience truly intentional for the audience it was intended for.

How do you deliver the Akendi UX courses?

With the last few years what they were, we moved to a hybrid of both in-person and virtual delivery for our UX courses. We continue to have the hybrid approach and expect to also launch self-paced courses for some topics.

We aim to have a diverse delivery of our courses going forward to meet everyone’s different learning needs. Sometimes you want to fit the learning around your daily work, sometimes it works best to dedicate time to focussed training and sometimes you need to get away, change the environment to learn and reset your way of working in a different physical setting. We want to create both depth, with relevant UX/XT topics, and breadth, with a range of delivery methods optimized to your situation.

Who will benefit from these UX courses?

Akendi Experience Thinkers wants to help anyone who is working towards delivering and supporting intentional experiences with the process and tools to do an outstanding job. It means our courses are ideally suited for someone who is working in a related job, but needs to expand their knowledge or create a firmer footing in the experience delivery field.  

Nowadays that person often works in a digital environment: web portals, software, enterprise, citizen and consumer-facing experiences. Similar principles also apply to hardware products and spaces and services, so there is a benefit to learning UX principles for those people too.

What will shape the future of Akendi Experience Thinkers?

We hope to reach more people that are working in this space, don’t feel supported enough and need a place to recharge and grow again. This will create a healthy community of working professionals that want to expand their thinking and enjoy like-mindedness.

For more information: Akendi UX Courses