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Scott Plewes

Scott Plewes

Chief Strategy Officer

Good Enough can be Good Enough and Even Great: Design for a Target, not Perfection

You’ll never achieve a perfect design. There’s no such thing. You can, however, get-achieve-reach a design that meets many user needs and supports key business goals. When you get there, move on. Endless hours are wasted in design reviews trying to attain the unattainable “perfect” design solution.

Some additional things to know about Good Enough:

  • This doesn’t mean settling for something inferior. That’s different.
  • You should decide ahead of time what “good enough” means.  And how, ideally, you’ll measure that.
  • In the end, the experience is generally part of some larger system purpose. And that’s your true target. Evaluate your design with that end-to-end perspective in mind.
  • If there’s a key decision maker – a CEO for example – who can overturn even a proven design, make sure they are involved early on in the process and part of the conversation on how the design will be evaluated.
  • The more design reviews are based on evidence, and less on opinions or even “best practices”, the more efficient you will be at achieving the right balance here.

Scott Plewes

Scott Plewes

Chief Strategy Officer

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods. Scott has a master’s degree in Theoretical Physics from Queen’s University.


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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.