It is all too easy for graphic designers to influence the outcome of a design. And given their knowledge and talent in this area, you may be asking why that’s such a bad thing. A designer’s ultimate goal should be to find the best way to communicate the underlying message or core functionality of a design. Even if something is visually appealing, is it the best solution for the design? Or have you fulfilled a design need of your own? Some designers or design studios even have a distinct style – and are proud of it. Think about it… have they designed the right thing or have they designed the thing that fits best into their way of thinking?
There are a few simple tips to help keep the designer out of the design:
Design isn’t about personal satisfaction it’s about communication. Great products will balance innovation, brand, beauty and user / product needs. Always place equal importance on interaction, content and visual design. A great design should be well thought out, elegant and simple to use. Designing something that is visually striking, but completely useless and confusing, is a failure to solve the design challenge. Think about what you are designing and who you are designing for.
Be smart, be thoughtful, design the right thing and your products will be beautiful and useful.
Jessica Murray is a Visual Designer at Akendi, a firm dedicated to creating intentional experiences through end-to-end experience design. To learn more about Akendi or user experience design, visit www.akendi.com.
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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