Posted on: August 22, 2013
Keeping the Designer Out of the Design
It is all too easy for graphic designers to influence the outcome of a design. And given their knowledge and talent in this area, you may be asking why that’s such a bad thing. A designer’s ultimate goal should be to find the best way to communicate the underlying message or core functionality of a design. Even if something is visually appealing, is it the best solution for the design? Or have you fulfilled a design need of your own? Some designers or design studios even have a distinct style – and are proud of it. Think about it… have they designed the right thing or have they designed the thing that fits best into their way of thinking?
Tips to Help Keep the Designer Out of the Design
What is the Design?
Ask yourself who it is for, what it is for, what the limitations are – consider this your challenge and design accordingly. Don’t jump in with one idea because you saw something trending on an award website, ask yourself if that would work for the product or is it just an interesting approach.
Designers Should Design for the Product not Themselves
For example, you wouldn’t design a product for a 65+ demographic using a 10 point font. Such a design approach would be completely unusable and frustrating for your users. This small font size is naturally hard to see and this difficulty only increases with age.
A Designer’s Style and/or Design Experiments Should not Drive Projects
All too often designers will attempt to replicate design trends or methods that they feel work for them, regardless if it is project-appropriate. Unfortunately, design approaches are not one-size-fits-all methodologies. Upon product delivery, this oversight only degrades interaction, contributes to a loss of user interest, confuses users, and can create the wrong look and feel overall.
Design isn’t about personal satisfaction it’s about communication. Great products will balance innovation, brand, beauty and user / product needs. Always place equal importance on interaction, content and visual design. A great design should be well thought out, elegant and simple to use. Designing something that is visually striking, but completely useless and confusing, is a failure to solve the design challenge. Think about what you are designing and who you are designing for.
Be smart, be thoughtful, design the right thing and your products will be beautiful and useful.
Jessica imbues Akendi with an immense amount of creative energy and support. Being well-versed in Illustrator, InDesign and Photoshop, she brings a unique versatility, a solid design sense and passion for design to the projects she works on. Jessica is an enthusiastic member of our team, working closely with other team members to develop websites, software interfaces, branding, print and other materials. Jessica believes that good problem solving is the key to good design. Jessica holds an advanced diploma in Graphic Design from Algonquin College in Ottawa, Ontario
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