The colour of a brand says a lot about who a company is. In this post we’ll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual principals line, shape, texture, form, value, space and colour. In my firstRead more
I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked open some of these inspirational books. Books from all over the place, everything and anything cartoons, children’s books, design books and the list goes on. I’ve always been most intrigued byRead more
Searching for the right image can be tough. Here’s a few strategies to help… Images are a very important part of visual design but sometimes you don’t have the luxury of planning and executing a custom photo shoot. Don’t worry there is always stock photography… or is there? Searching for the perfect stock image canRead more
Everyday people use hundreds of tools to complete daily tasks in both the physical and digital world. Each product we use has the potential to be something we cannot live without, however, very few live up to that potential. So what makes certain products perform a step above the rest? The secret is in designingRead more
Every website should tell a story in some form or another. Its design should reflect who you are and what you want to tell your users. Your story can be very literal or metaphorical, it all depends on what you have to say. People naturally communicate by telling stories and the ways in which we communicate informationRead more
Shopping online can be daunting and frustrating, from un-useable checkout processes to boring visuals, most online shopping experiences are subpar. Personally, I now do 80% of my shopping online. I prefer it to in-store shopping because it is easy, low pressure and fast, saving me time to do other things. However, my online shopping experiencesRead more
Though visual design is often seen as an aesthetic add-on, I assure you that there’s more to it than making it look good. Visual design is often a fine balance between design and interaction constraints. The hand-off between interaction designer and visual designer is an important part of the design process that places final designRead more
The creation of visual concepts is a process that many graphic designers may be familiar with. My process may differ a bit from others, or may be altogether unfamiliar to those who only see the completed concepts. Often I find that people think it simply ‘happens’. I assure you, it does not. The process canRead more
All the big brands have one, do you? It exists to help keep the brand in tact and consistent no matter where it’s used or how it’s seen. This is what makes an organisation recognizable without seeing a company name or logo. But as important as something like this is, it is often thought ofRead more
As an artist and designer you are naturally curious and not afraid to occasionally fail. Sometimes designers get into a problem solving system and use the same methods to work through designs. If you stop exploring and trying new things, your creative flow will die and you’ll run in circles around the same ideas and methodologies.Read more
It is all too easy for graphic designers to influence the outcome of a design. And given their knowledge and talent in this area, you may be asking why that’s such a bad thing. A designer’s ultimate goal should be to find the best way to communicate the underlying message or core functionality of aRead more
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
Experience Thinking innovation firm in Product UX Strategy, User Experience Design & Usability Testing for Companies: Toronto, Ottawa, Montreal, Vancouver, Canada.
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