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Jessica Murray

Jessica Murray

Visual Designer

Jessica imbues Akendi with an immense amount of creative energy and support. Being well-versed in Illustrator, InDesign and Photoshop, she brings a unique versatility, a solid design sense and passion for design to the projects she works on. Jessica is an enthusiastic member of our team, working closely with other team members to develop websites, software interfaces, branding, print and other materials. Jessica believes that good problem solving is the key to good design. Jessica holds an advanced diploma in Graphic Design from Algonquin College in Ottawa, Ontario

What Does Your Brand Colour Mean?

By Jessica Murray

29.11.2016

The colour of a brand says a lot about who a company is. In this post we'll explore the psychology of colour and how brands use this to create a deep connection with their customers. In design school, you learn about basic visual...

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A Designer’s Book Shelf

By Jessica Murray

30.08.2016

I recently moved into a new apartment and while organizing my collection of picture books I naturally found a way to procrastinate and cracked open some of these inspirational books. Books from all over the place, everything and...

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How To Find The Perfect Stock Image

By Jessica Murray

14.06.2016

Searching for the right image can be tough. Here’s a few strategies to help… Images are a very important part of visual design but sometimes you don’t have the luxury of planning and executing a custom photo shoot. Don’t worry...

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Brilliantly Designed Products

By Jessica Murray

18.02.2016

Everyday people use hundreds of tools to complete daily tasks in both the physical and digital world. Each product we use has the potential to be something we cannot live without, however, very few live up to that potential. So what...

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Who Are You and What is Your Story?

By Jessica Murray

10.12.2015

Every website should tell a story in some form or another. Its design should reflect who you are and what you want to tell your users. Your story can be very literal or metaphorical, it all depends on what you have to say. People...

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A shopping experience ahead of the rest

By Jessica Murray

01.10.2015

Shopping online can be daunting and frustrating, from un-useable checkout processes to boring visuals, most online shopping experiences are subpar. Personally, I now do 80% of my shopping online. I prefer it to in-store shopping because...

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Balancing Design: Emotion vs Structure

By Jessica Murray

11.12.2014

Though visual design is often seen as an aesthetic add-on, I assure you that there’s more to it than making it look good. Visual design is often a fine balance between design and interaction constraints. The hand-off between interaction...

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Visual Style Guides: Designing for consistency

By Jessica Murray

13.03.2014

All the big brands have one, do you? It exists to help keep the brand in tact and consistent no matter where it's used or how it's seen. This is what makes an organisation recognizable without seeing a company name or logo. But as...

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Pleasure Projects: a Designer’s inspiration

By Jessica Murray

14.11.2013

As an artist and designer you are naturally curious and not afraid to occasionally fail. Sometimes designers get into a problem solving system and use the same methods to work through designs. If you stop exploring and trying new...

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Keeping the Designer Out of the Design

By Jessica Murray

22.08.2013

It is all too easy for graphic designers to influence the outcome of a design. And given their knowledge and talent in this area, you may be asking why that's such a bad thing.  A designer's ultimate goal should be to find the best way...

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