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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

The Ludicrously Missed Opportunities

By Tedde van Gelderen

Working in UX has taught me one thing: Never underestimate a user's will to take shortcuts, then question why something doesn't work.Ã‚Â What...

Design

How do you know when it’s time to rebrand?

By Amanda Billark

On February 2nd, popular ride sharing app Uber surprised everyone by unveiling their new brand. For a company who's well known for controversy...

Design

Experience Thinking Maturity: 5 Strategies to De-risk the Experience

By Tedde van Gelderen

Predicting how many teams figure out their product requirements has been following a distinct pattern over the years for me. Many times when I...

Innovation

Strategy – Can a product have a vision and mission?

By Cindy Beggs

If you look around at product design processes, you find out that there are almost as many as there are products.Ã‚Â While some differ simply in...

Innovation

The Power of a Good Story

By Michelle Brown

It was a dark and stormy night and Lynn Weston couldn't figure out how to turn off her computer. She had just gotten a new Windows 8 system and...

General

UX Design as a Silver Bullet

By Tedde van Gelderen

At some point, in your early career as a UX designer, it happens: you are working on a project with multiple, even many stakeholders that each put...

Innovation

Why Your Designer Should Be Your Best Friend

By Athena Herrmann

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues ...

Design

5 Tips to Wireframing in Teams

By Lisa Min

Designing intentional interactions is a fun and creative activity that is rooted in research and typically expressed and iterated on using...

Design

A Primer on Gamification

By Seneca Brandi

With the holiday season upon us, and gift giving in the air, I couldn't help but notice the recent bombardment of video game commercials on TV...

Innovation

Couch Commerce

By Lisa Min

It's December and if you haven't already started your holiday shopping, you may be dreading the inevitable crowds and line-ups at your local...

Design

3 Types of Interaction Consistency

By Patrick Noonan

Interaction consistency may be one of the most widely accepted pillars of usable interaction design. This seemingly simple concept can act as a...

Design

Tracking Customer Experience: Reward cards and other schemas

By Janet Bewell

Who doesn't love a good reward card? Discounts or money back on products, which I am going to buy regardless, seem good to me. Sure, I know it is...

Research

Your mobile device: at work and at play

By Cindy Beggs

Is there a distinction between Ã¢â‚¬Å“workÃ¢â‚¬Â technology and personal technology? The distinction is increasingly blurred as technological...

Research

Innovations for Niche User Needs

By Leo Poll

Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for...

Innovation

The Year of the iBeacon: roundup

By Leo Poll

Our Year of the iBeacon event on the afternoon of 21 May saw a lot of 'great minds that do not think alike' come together in Cambridge, UK. It...

Innovation

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