Digital Transformation is Never Only Digital
Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
Read moreWithout a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Digital products have support, work with other products or services, and generally fit into some larger ecosystem of usage. When you figure...
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Understandably, we talk about being user experience designers. However, in the end, we don't design an experience. That's something the user has...
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Organizations relying on UX Checklists run into trouble. On the surface they are doing a lot of things right; getting feedback from users, hiring...
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One of the hardest things about service design is creating continuity in the user experience. That continuity, in part, comes from organizations...
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UX design and its techniques (think Journey Mapping, for example) is only one way to look at a system involving people. It is just as important...
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Lean UX, Agile UX, Design Thinking, Service Design, JTBD, whatever your favourite design process, remember it's just a process. It's not a...
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You'll never achieve a perfect design. There's no such thing. You can, however, get-achieve-reach a design that meets many user needs and...
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Interactions - and hence experiences - occur between people and other people, institutions, physical items, and more. All these interactions can...
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A User Experience strategy is like any strategy. It is about going from your current state to a better future state. The difference is, a UX...
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This post is somewhat different from my other posts. It's a conversation I've had with design teams quite a few times over the years, this last...
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In a recent post, Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS's Material UI library...
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Have you ever sat in a team meeting of a large website restructuring project and wondered “What are we all doing here? If so, consider the...
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In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...
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Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...
Read moreA common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...
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