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Strategy

Without a plan, everything comes down to luck. Leave the direction of your company and your product to more than chance. Our collection of Strategy blogs covers a wide range of high-level strategic thinking and ideas from product strategies and roadmaps to customer and user experience strategies.

Designing for Most People, Most of the Time

By Tedde van Gelderen

This post is somewhat different from my other posts. It's a conversation I've had with design teams quite a few times over the years, this last...

Design

Google realizes the error of its ways

By Dan Iaboni

In a recent tweet (see below), Jeff Verkoeyen, a software designer at Google, announced that his team will no longer support the iOS's Material...

Design

On Compassion and Conway’s Law

By Philip Watson

Have you ever sat in a team meeting of a large website restructuring project and wondered Ã¢â‚¬Å“What are we all doing here?Ã¢â‚¬Â If so...

General

Using Ecosystem Diagrams For Insight and Understanding in Experience Design

By Scott Plewes

In order to redesign a product or service, you need to understand the system context in which it is being used and the opportunities for changing...

Build

The Widening Digital Divide

By Philip Watson

Hello <<FIRST_NAME>>, We here at <<CORP_NAME>> hope you are keeping well and staying safe during these unprecedented times. We are writing...

Design

Making the Urgent Case for User Research

By Dan Iaboni

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General

Experience Thinking: A Book to Create Connected Experiences

By Tedde van Gelderen

In 2017, I finished writing a book on what teams need to know to create truly connected experiences. The customer, user, citizen, client, guest...

Innovation

Brand Strategy: Is a Controversial Name a Good Approach?

By Hamilton Hernandez

Would you be Escobar's customer? I'm not talking about Pablo Escobar, the drug lord who trafficked drugs within and outside of Colombia between...

Strategy

Do Client’s Know What They’re Approving?

By Yvonne Shek

I am currently renovating my kitchen. It's a pre-fab kitchen from a well-known company that sells furniture and home furnishings. They sell entire...

Innovation

When a Business Case is not Enough, add the Experience Case (XC)

By Tedde van Gelderen

Just this morning I was reminded of something I'd used in past talks and I wanted to revisit the concept. The conversation I had was around our...

Innovation

Design for all: Customer Experiences vs. User Experiences

By Tedde van Gelderen

Ok, we're all humans. It is a label that encompasses us all. But in experience research and design we rarely, if ever, create for or try to...

General

Empathy in UX Design

By Tedde van Gelderen

Empathy is a popular term in user experience design nowadays. Many sources recommend that designers need to first empathize with users to create...

General

Collaboration is a team sport

By Yvonne Shek

If there is one topic that stands out in my mind in the last few months, it would be the topic of collaboration. We have been asked to help others...

General

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

By Athena Herrmann

For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...

Design

Why Journey Mapping is Critical, And Where To Start

By Dan Iaboni

I'm no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are...

Design

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