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Research

Research is the backbone of good design. A thorough understanding of people’s needs is required to make things easier, faster, and more enjoyable. Our collection of Research blogs covers a range of research methods and the necessary insights to integrate them into your practice.

Bringing Data to Life: Personas

By Scott Plewes

Personas are models. They are not real people. They are aggregations of data interpreted to help you make design decisions that will improve...

Innovation

Invite Math into Your UX Design Approach

By Scott Plewes

Quant UX is a real thing. Math simply does things that qualitative UX does not. And it is, and never should be, about choosing one over the...

Build

Say what? UX Research and UX Testing

By Scott Plewes

UX research and UX testing are different things. Research is about understanding people and their experiences in context. Testing is about having...

General

Improve Post-Pandemic UX Workspace Design with Experience Thinking

By Jessika Tremblay

Q: What does your office design say about your company culture in 2022? A: The foundation of Experience Thinking is understanding human...

Build

How to go from Psychology to UX Research

By Lotte van Gelderen

Where did the mindset that UX research is a profession suitable more for tech heads, or computer whizzes, come from? Was it merely the image that...

General

We talked to our users. Now what?

By Philip Watson

Congratulations! You've completed a research study, which found a bunch of recommendations for your product or service, has been presented to...

Research

Fact & Fiction: Tell a Story with Research Data

By Cassandra Wiesner

Have you ever been in a situation where you have a 100 slide deck to present in 60 minutes? Listen, we have all been there at some point, but I...

Design

A New UX Training Community: Experience Thinkers

By Siobhan Kennedy

To kick off our training in 2021, we're sharing an interview with Tedde van Gelderen, President and Founder of Akendi and Experience Thinkers...

Design

The Sweet Spot – Participant Numbers in Qualitative UX Research

By Cassandra Wiesner

Being a UX designer I conduct a lot of qualitative research, from developing personas and journey maps to validating websites and products. There...

General

Improving on “We Didn’t Ask that Question” in User Research

By Tedde van Gelderen

As a user researcher, part of the work is communicating the results of our research. And to get to that moment, we engage with users and...

General

Making the Urgent Case for User Research

By Dan Iaboni

A common ask from clients and students is for me to help them explain the reasons for conducting user research within their organization. While...

General

Akendi: A Trailblazing UX Agency Training the Practitioners of Now

By Roberta Schultz

Akendi's President Tedde van Gelderen talked with Danielle Heifa from Strive, UXR Conference, to share how his team is training product people...

General

How to Visualize Journey Maps in 7 Steps

By Amanda Billark

The UX research is finished but now what? How do you effectively communicate the data? You could give a presentation, write a lengthy report, make...

Design

The Akendi UX Training Course Guide

By Michelle Brown

Have a particular goal and want to know what UX training courses will help the most? While we recommend taking every course we offer through...

Build

The Art of Asking Research Questions in Usability Testing

By Hamilton Hernandez

The first post in this series talked about the fundamentals of asking questions in UX research. This article describes how we ask questions during...

Research

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