Back to Latest
Leo Poll

Leo Poll

President Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 15 years of experience, he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.

Why Is Usability Testing Important?

By Leo Poll

09.10.2017

Usability Testing is an essential aspect of any user-centred approach that puts the user at the centre of the development process. Adopting this approach advocates that the user should be foremost in any design and development decision...

Read more

An Introduction to Service Design

By Leo Poll

02.10.2017

Why is it that we can understand what is happening to materials and technologies at a molecular level, but struggle to understand why someone might buy a product or service? We are complex organisms and people are difficult to...

Read more

UX thinking = a remarkable experience

By Leo Poll

26.09.2017

I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a Philips Television that had stopped working. He must have thought: "Luckily I live close to...

Read more

Everyone is talking UX

By Leo Poll

22.08.2017

And if they are not then they should! Why? Because the creation and/or delivery of a customer/user experience is team work. Just think of all the skills that are involved to develop an experience that fits your end-user as a glove. Just...

Read more

Don’t let the old stop the new!

By Leo Poll

13.04.2017

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good insight-driven UX can also prevent crime. Take music streaming. I don’t know whether you have...

Read more

Innovation? Fast follow that Uber taxi instead!

By Leo Poll

19.01.2017

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot have been, but the arrival of Uber in Cambridge cannot have been a surprise to established...

Read more

The Internet of Things – Who Cares?

By Leo Poll

10.11.2016

I have always found the term, the "Internet-of-Things" a bit of a misnomer. What does it actually mean? Are things going on the internet and if so why? What is the counterpart of this term? The "Internet-of-People"? Surely IoT is just...

Read more

The Dark Side of UX

By Leo Poll

11.03.2016

Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of a dark user experience designed to scam. This went as follows: As a Dutchman, I travel...

Read more

UX IS NOT A PROFESSION

By Leo Poll

29.12.2015

There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies are aware of this and realize that they need to address their lack of UX expertise. The...

Read more

Why Philips Needs a CXO

By Leo Poll

27.10.2015

A large part of my career was spent at Philips and as a Dutchman. I was, and still am, proud of this Global Dutch company. At one point it was the last large consumer electronics giant still standing outside of Asia. Great new...

Read more

Seeing is not always believing.

By Leo Poll

13.08.2015

We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make sense of how we make sense of our senses. The results of some of the experiments conducted...

Read more

Designing Good UX Is An Ungrateful Job

By Leo Poll

21.05.2015

Recently somebody remarked that he didn’t understand what all the fuss around UX was all about. Surely this was not a professional discipline but you simply use your ‘common sense’ when designing. When asked why there is so much bad UX...

Read more

Less is more… if you collaborate

By Leo Poll

23.04.2015

The smart phone is an octopus in a box. It is a calculator, web browser, instant messaging device, social hub, spirit level, star map, sat nav and more in a handy single mobile package. In addition, you can also still make phone...

Read more

Lean UX: the what, the how, the where

By Leo Poll

22.01.2015

"Are you 'lean'?" is what somebody asked me recently. The timing for this was pretty lousy so just after Christmas and I nearly replied with a 'not as lean as before Christmas' when I realised that the question referred to our way of...

Read more

Innovations for Niche User Needs

By Leo Poll

21.08.2014

Tech is cool. And engineers just keep inventing cool tech, often without really considering what their inventions are really going to be used for. This is great news for user groups with ‘niche’ needs especially if there are multiple...

Read more

The Year of the iBeacon: roundup

By Leo Poll

06.06.2014

Our Year of the iBeacon event on the afternoon of 21 May saw a lot of ‘great minds that do not think alike’ come together in Cambridge, UK. It was here that we pushed the boundaries of iBeacon-inspired user experiences. Starting with...

Read more

Have solution, need a problem?

By Leo Poll

05.06.2014

In a previous blog I wrote about the importance of inventing less and discovering more. This insight driven approach (discovery) is based on the principle that customers/users cannot tell you what they want but they do know what they...

Read more