Back
Leo Poll

Leo Poll

PhD – President Akendi UK

Since 1996, Leo has been helping organizations provide an intentional customer experience while matching technical innovations to market needs. He uses the Akendi blog to share his thoughts about the challenges of addressing business problems from an end-user perspective and finding solutions that work for real people.

The Dark Side of UX

By Leo Poll

Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of...

Read more

UX is not a Profession

By Leo Poll

There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies...

Read more



About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.