Leo Poll
PhD – President Akendi UK
Since 1996, Leo has been helping organizations provide an intentional customer experience while matching technical innovations to market needs. He uses the Akendi blog to share his thoughts about the challenges of addressing business problems from an end-user perspective and finding solutions that work for real people.
UX Researchers are worth their weight in gold!
By Leo Poll
12.18.2017
Does your company have an experience researcher? The answer is probably no but if you had one then she or he would be worth their weight in gold...
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The Secret to ‘Wow’ Users Through Interaction Design
By Leo Poll
10.23.2017
Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will...
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Why Is Usability Testing Important?
By Leo Poll
10.09.2017
Usability Testing is an essential aspect of any user-centred approach that puts the user at the centre of the development process. Adopting this...
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An Introduction to Service Design
By Leo Poll
10.02.2017
Why is it that we can understand what is happening to materials and technologies at a molecular level, but struggle to understand why someone...
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Experience Thinking = A Remarkable Experience
By Leo Poll
09.26.2017
I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a...
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Everyone is Talking UX
By Leo Poll
08.22.2017
And if they are not then they should! Why? Because the creation and/or delivery of a customer/user experience is teamwork. Just think of all the...
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Don’t let the old stop the new!
By Leo Poll
04.13.2017
A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...
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Innovation? Fast follow that Uber taxi instead!
By Leo Poll
01.19.2017
It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge’s taxi firms, cannot...
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The Internet of Things – Who Cares?
By Leo Poll
11.10.2016
I have always found the term, the "Internet-of-Things" a bit of a misnomer. What does it actually mean? Are things going on the internet and if so...
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Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)
By Leo Poll
07.28.2016
I love coffee, it fuels my day, it fuels the company, and I couldn’t do business without it. Fortunately, I am not alone. Even the Brits have...
Read moreThe Dark Side of UX
By Leo Poll
03.11.2016
Does UX have the power to manipulate and deceive? It does. And we must use our powers for good. Let me explain… I recently was the victim of a...
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UX IS NOT A PROFESSION
By Leo Poll
12.29.2015
There is a direct link between your organization’s revenues and the experience you deliver to your customers and users. More and more companies...
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Why Philips Needs a CXO
By Leo Poll
10.27.2015
A large part of my career was spent at Philips and as a Dutchman. I was, and still am, proud of this Global Dutch company. At one point it was the...
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Seeing is not always believing.
By Leo Poll
08.13.2015
We have 5 senses (some people claim they have six) and you cannot trust any of them. Cognitive psychologists studying exteroception try to make...
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