Leo Poll

AI-Generated Prototypes: Faster Routes to Better Interfaces

By Leo Poll

04.14.2026

I've noticed a shift in how teams are approaching interface development. AI-generated prototypes are becoming commonplace and, used correctly...

Research First, AI Second: Virtual Users Done Right

By Leo Poll

02.02.2026

Most AI persona tools are built on assumptions. Ours isn't, and that distinction matters more than you might think. The market is flooded with...

AI Belongs in Context, Not Just in Chat Windows

By Leo Poll

01.23.2026

We need to stop treating AI as something you visit in a separate chat interface. The current approach is backwards. The typical implementation...

Using the principles of experience thinking to reduce ‘no-shows’ in healthcare

By Leo Poll

It is a shocking statistic and a pure waste of precious (and stretched) resources: more than 15 million general practice appointments are missed...

General

How to write a UX ITT/RFP/RFQ?

By Leo Poll

As an agency, we see a lot of requests for proposals (ITTs, RFQ, ...). The quality of these RFPs differs greatly and seems to be directly linked...

General

UX Researchers are worth their weight in gold!

By Leo Poll

Does your company have an experience researcher? The answer is probably no but if you had one then she or he would be worth their weight in gold...

General

The Secret to ‘Wow’ Users Through Interaction Design

By Leo Poll

Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will...

Design

Why Is Usability Testing Important?

By Leo Poll

Usability Testing is an essential aspect of any user-centred approach that puts the user at the centre of the development process. Adopting this...

Testing

An Introduction to Service Design

By Leo Poll

Why is it that we can understand what is happening to materials and technologies at a molecular level, but struggle to understand why someone...

Design

Experience Thinking = A Remarkable Experience

By Leo Poll

I remember a phone call I received when I still worked for Philips Research from somebody who lived close to the labs. This gentleman owned a...

General

Everyone is Talking UX

By Leo Poll

And if they are not then they should! Why? Because the creation and/or delivery of a customer/user experience is teamwork. Just think of all the...

General

Don’t let the old stop the new!

By Leo Poll

A little while ago Michelle wrote on this blog how bad usability nearly turned her to crime and I am sure she is not alone. However, good...

General

Innovation? Fast follow that Uber taxi instead!

By Leo Poll

It has finally happened. Uber made it to Cambridge. Some, like myself, were looking forward to this. Others like Cambridge's taxi firms, cannot...

General

The Internet of Things – Who Cares?

By Leo Poll

I have always found the term, the "Internet-of-Things" a bit of a misnomer. What does it actually mean? Are things going on the internet and if...

General

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

By Leo Poll

I love coffee, it fuels my day, it fuels the company, and I couldn't do business without it. Fortunately, I am not alone. Even the Brits have...

General

Leo Poll

AI-Generated Prototypes: Faster Routes to Better Interfaces

Research First, AI Second: Virtual Users Done Right

AI Belongs in Context, Not Just in Chat Windows

Using the principles of experience thinking to reduce ‘no-shows’ in healthcare

How to write a UX ITT/RFP/RFQ?

UX Researchers are worth their weight in gold!

The Secret to ‘Wow’ Users Through Interaction Design

Why Is Usability Testing Important?

An Introduction to Service Design

Experience Thinking = A Remarkable Experience

Everyone is Talking UX

Don’t let the old stop the new!

Innovation? Fast follow that Uber taxi instead!

The Internet of Things – Who Cares?

Why Your Experience Is Your Reality (And How To Make The Perfect Cup Of Coffee)

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