Interaction design is the phase almost all UX professionals enjoy the most, as this is where they finally get to create that experience that will blow users away – Something that will make people say; ‘Wow that works so well, why didn’t they think of this before ?’. Imagine the sense of satisfaction when your users tell you that you’ve solved a daily frustration better than anybody else.
Similarly, imagine the disappointment when they tell you that your design doesn’t work well at all? This is unfortunately what happens with quite a lot of applications, products and services. So, what is the secret to getting it right? Well, in short, to get it right, you need to:
The first point was discussed here but let me elaborate on the other 2.
Know what your users are familiar with
Easy is simple to users, as every interaction is presented in a way that is expected or familiar. The more it works as expected the easier it is to use, and this applies as much to new services or industries (e.g. IoT), as it does to existing industries. The application might be new but that means more than ever that you should understand what users are familiar with to create it. Very often you can find inspiration for those ‘familiar patterns’ in a totally different domain. For instance, if you are building a healthcare app that requires search functionality, and most of your users use Linkedin, then you should use a similar search design pattern to make it feel familiar.
Apply an iterative design and test approach
Nobody gets it right first time. Very often companies build a complete ‘all-dancing and singing’ solution, wait for user feedback and then use that feedback to develop the next version. That is a very expensive way (and dangerous) way of doing things and totally unnecessary. Overall concepts can be tested with representative users during the development of a single product release with prototypes that are literally still on a paper drawing board. This is a great way to explore which concept works best and then test the set of details. It also ensures that you get it right on product release because you recognized you cannot get it right first time by iterating during development rather than from one release to another.
To design a ‘wow’ interaction you need to:
Want to learn more about Interaction Design and how to wow your users? Akendi’s ‘Interaction Design’ course is a great place to start. Upcoming course dates: Toronto: Nov 16| London (UK) Nov 9 | Ottawa: Feb 8
For a limited time, we are offering 15% off to attend this November course in London or Toronto. Book today using promo code: ak_id. Offer ends on the 29th of October ’17. For more information and to book: LONDON (UK) | TORONTO
Akendi is a product strategy, user experience design and usability research firm. We are passionate about the creation of intentional experiences – whether those involve digital products, physical products, mobile, service or bricks-and-mortar interactions. We work shoulder-to-shoulder to optimize the experiences you deliver. Akendi Corporate Overview (PDF).
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