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Dan Iaboni

Dan Iaboni

Ph.D - Principal Experience Architect

Daniel is dedicated to creating and improving software, website and interface designs to provide an exceptional interaction among users, their environment and their tools. To achieve this goal, Daniel applies knowledge and techniques from engineering, computer science, psychology and anthropology learned while completing a Doctorate in Systems Design Engineering from the University of Waterloo with a focus on human factors, cognitive ergonomics and user-centered design. Prior to joining Akendi, Daniel was the user experience designer for Brock Solutions, and was instrumental in the design of software used by airports 
and airlines around the world. In addition, Daniel has provided independent human factors consulting services for several large and medium enterprises.

The Toronto Police Car Design Dilemma

By Dan Iaboni

28.09.2017

It’s never as simple as just changing the colour.   A little while back there was a bit of controversy over the decision by the Toronto police to change the design of the police cars.  The police chief wanted the fleet to look...

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The Misconception of Age & Tech Savviness

By Dan Iaboni

20.06.2017

When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from...

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Why UberEATS Is Ruining the Restaurant Experience

By Dan Iaboni

09.03.2017

Growing up in the suburbs of Toronto, we would get dinner delivered every couple of weeks when my parents were too tired or busy to cook.  In those days the dinner options were limited. You either ordered Chinese, or pizza.  Now, thanks...

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Pokémon Go: Fun but Not Augmented Reality

By Dan Iaboni

19.07.2016

If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS.  In the short period of time that it has been released people...

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Why Experience Mapping is Critical, And Where To Start

By Dan Iaboni

07.06.2016

Key decisions in the experience mapping process. I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are used. That’s why it’s exciting to see...

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The Power of Three

By Dan Iaboni

17.03.2016

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky...

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Is Your Interaction Full of DUST?

By Dan Iaboni

22.12.2015

When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your design on a yearly basis, you need to be more strategic about when to update the design. ...

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Getting Ready for Blockchain

By Dan Iaboni

20.10.2015

If you remember the movie Flight Club, or watched the TV series Mr. Robot, a common theme is the destruction of the financial system by eliminating all the transaction data, physical and electronic.  Although extremely difficult, it is...

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Poorly Planned Changes Create Conflict

By Dan Iaboni

18.08.2015

Commuting in Toronto can be a very frustrating experience, particularly if you are a cyclist. Despite the rapid growth in the number of cyclists that are commuting, the city lags behind in creating infrastructure. Almost half of...

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Not All Errors Are the Same

By Dan Iaboni

06.08.2015

While driving the other day I tried to switch the radio station using the controls on my steering wheel.  Instead, I accidentally redialed a friend.  Depending on the mode, the controls that are used to control the radio stations are...

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Google Goes Gaga for Gestures

By Dan Iaboni

16.06.2015

"For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive. You merely had to brush the panels with your fingers; now all...

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Akendi Goes to the Movies – James Bond

By Dan Iaboni

07.05.2015

  As we gear up for summer blockbusters, I thought it would be fun to take a look at how usability and user testing is represented in the fictional worlds created on the silver screen.  For this initial post of “Akendi Goes to the...

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The UX of Cash: How User Friendly is it?

By Dan Iaboni

19.02.2015

A recent trip abroad got me thinking a lot about money, partially how much I was spending, but mostly about the usability of the pieces of paper and metal in our pockets that we use and collect. So, I thought I would share my opinions...

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The UX of Credit: an Evolution of Trust

By Dan Iaboni

27.11.2014

If you lived in a rural community at the beginning of the 20th century you probably didn’t travel very much and many of the things you needed could be bought from your local stores. If you couldn’t afford to pay, the store would let you...

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Simple Isn’t Always Better

By Dan Iaboni

07.08.2014

A common requirement that I see when reviewing user requirements documents is that the system should be simple. First, stating that the system should be simple is not a valid user requirement, and second, simple is not always the best...

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