Dan Iaboni

Dan Iaboni

Ph.D - Senior Experience Architect

Daniel is dedicated to creating and improving software, website and interface designs to provide an exceptional interaction among users, their environment and their tools. To achieve this goal, Daniel applies knowledge and techniques from engineering, computer science, psychology and anthropology learned while completing a Doctorate in Systems Design Engineering from the University of Waterloo with a focus on human factors, cognitive ergonomics and user-centered design.

Prior to joining Akendi, Daniel was the user experience designer for Brock Solutions, and was instrumental in the design of software used by airports 
and airlines around the world. In addition, Daniel has provided independent human factors consulting services for several large and medium enterprises.

Author Archives: Dan Iaboni

The Misconception of Age & Tech Savviness

The Misconception of Age & Tech Savviness

  When we think of tech-savvy users, we probably imagine a younger person. This misconception is due to the incorrect belief that older users do not want or cannot use technology. But from my time conducting research at Akendi, and from academic papers, I find that this notion is incorrect.  So where did the misconceptionRead more

Why UberEATS Is Ruining the Restaurant Experience

Why UberEATS Is Ruining the Restaurant Experience

Growing up in the suburbs of Toronto, we would get dinner delivered every couple of weeks when my parents were too tired or busy to cook.  In those days the dinner options were limited. You either ordered Chinese, or pizza.  Now, thanks to food delivery services like UberEATS, Foodora, and Just Eat, I can haveRead more

Pokémon Go: Fun but Not Augmented Reality

Pokémon Go: Fun but Not Augmented Reality

If you have read any of the news in the last couple days or are a millennial, then you’ve probably heard by now about the release of the Pokémon Go game for Android and iOS.  In the short period of time that it has been released people have been robbed http://bit.ly/29APj3k, found dead bodies http://bit.ly/29stDJ7Read more

Why Experience Mapping is Critical, And Where To Start

Why Experience Mapping is Critical, And Where To Start

Key decisions in the experience mapping process. I’m no cartophile, but I love maps. Part of my graduate studies was spent exploring the history of maps, how they are created and how they are used. That’s why it’s exciting to see a recent spike in interest around creating experience maps. There is one problem: WhatRead more

The Power of Three

The Power of Three

Is three the magic number? Culturally, and historically, the number three is very significant. In Christianity there is the Holy Trinity, and in Hinduism, there is the Trimurti. In Chinese, the word for three is considered lucky because it sounds like “alive”, versus four, which sounds like “death”.  “Third time’s a charm”, and we countRead more

Design easy-to-learn systems based on what users know

Design easy-to-learn systems based on what users know

Recently when discussing success metrics for a new design with a client, they indicated that they wanted it to be so simple that their grandmother could walk up and start using it. There are two issues with that kind of statement. First, their grandmother is not one of their users, so why would we everRead more

Is Your Interaction Full of DUST?

Is Your Interaction Full of DUST?

When you are continuously evaluating your product it is easy to keep your product feeling fresh. However, if you are not able to refresh your design on a yearly basis, you need to be more strategic about when to update the design.  Which raises the question;  How do you know when it is time toRead more

Getting Ready for Blockchain

Getting Ready for Blockchain

If you remember the movie Flight Club, or watched the TV series Mr. Robot, a common theme is the destruction of the financial system by eliminating all the transaction data, physical and electronic.  Although extremely difficult, it is theoretically possible for such a scenario to occur. The problem is that regardless of the level ofRead more

Stepping Into Their world – How Improvisation Helps Us Become Better Designers

Stepping Into Their world – How Improvisation Helps Us Become Better Designers

A few years back I ran a workshop at a summer camp for high school students on the topic of user centered design (UCD), which probably doesn’t sound as fun as the workshop where they made ice cream with nitroglycerin. A large portion of the workshop was taken up by an activity where groups ofRead more

Poorly Planned Changes Create Conflict

Poorly Planned Changes Create Conflict

Commuting in Toronto can be a very frustrating experience, particularly if you are a cyclist. Despite the rapid growth in the number of cyclists that are commuting, the city lags behind in creating infrastructure. Almost half of Akendi’s employees in Toronto cycle into work, and can regularly recount tales of harrowing encounters with cars, pedestriansRead more

Not All Errors Are the Same

Not All Errors Are the Same

While driving the other day I tried to switch the radio station using the controls on my steering wheel.  Instead, I accidentally redialed a friend.  Depending on the mode, the controls that are used to control the radio stations are the same controls that are used to control the phone.  It wasn’t a big deal,Read more

Google Goes Gaga for Gestures

Google Goes Gaga for Gestures

“For years radios had been operated by means of pressing buttons and turning dials; then as the technology became more sophisticated the controls were made touch-sensitive. You merely had to brush the panels with your fingers; now all you have to do is wave your hand in the general direction of the components and hope. It savedRead more

Akendi Goes to the Movies – James Bond

Akendi Goes to the Movies – James Bond

  As we gear up for summer blockbusters, I thought it would be fun to take a look at how usability and user testing is represented in the fictional worlds created on the silver screen.  For this initial post of “Akendi Goes to the Movies” I thought I would start with something that is aRead more

The UX of Cash: How User Friendly is it?

The UX of Cash: How User Friendly is it?

A recent trip abroad got me thinking a lot about money, partially how much I was spending, but mostly about the usability of the pieces of paper and metal in our pockets that we use and collect. So, I thought I would share my opinions on the usability of cash, calling out a few offenders,Read more

The UX of Credit: an Evolution of Trust

The UX of Credit: an Evolution of Trust

If you lived in a rural community at the beginning of the 20th century you probably didn’t travel very much and many of the things you needed could be bought from your local stores. If you couldn’t afford to pay, the store would let you leave with your items secured with a promise of futureRead more

Usability Testing for Medical Systems: It’s not that complicated

Usability Testing for Medical Systems: It’s not that complicated

My introduction to the world of human factors and usability testing was through a book entitled, “Set Phasers on Stun: and other true stories of design, technology, and human error” by Steven M. Casey. Set Phasers on Stun is a collection of short stories where the misalignment between the design of technology and user behaviourRead more

Simple Isn’t Always Better

Simple Isn’t Always Better

A common requirement that I see when reviewing user requirements documents is that the system should be simple. First, stating that the system should be simple is not a valid user requirement, and second, simple is not always the best design. The entire console of a nuclear power plant can be reduced to a singleRead more

Ready to Wear? Evaluating the experience with Jawbone UP24

Ready to Wear? Evaluating the experience with Jawbone UP24

The year 2014 was proclaimed to be the year of wearable technology so I decided to give one of the more successful products a try to evaluate the experience with the current set of wearable’s. Looking at the devices on the market two types of devices are evident: watches that are extensions of your phoneRead more

Preparing for an Augmented Future: Homework

Preparing for an Augmented Future: Homework

If you’ve arrived without listening to my webinar on preparing for an augmented future then you might want to have a quick listen here and then come back and participate in the conversation. For everyone else, thanks for dropping by, I know the thought of homework is not the most appealing. In my webinar IRead more

Unboxing Ubi: A Usability Review

Unboxing Ubi: A Usability Review

For most, consumer products are one of the first touch points with the user which occurs at the unboxing.  Like children at Christmas, the user will most likely be eagerly anticipating opening the box, unwrapping the product and start using their new toy.  However, a poor, out-of-the-box experience, will result in user frustration, and theRead more