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Athena Herrmann

Athena Herrmann

Design Director

Athena brings 14 years of expertise in print, web, brand identity, and mobile, software and application design. From concept to completion, Athena possesses a rare combination of design skills. She works with an immaculate attention to detail, a clear grasp of the target and message as a whole, extraordinary creative talent, and the production skills to bring her ideas to life. Athena delivers projects within budget and time restraints while maintaining Akendi’s consistently high standards. She has had the opportunity to work with some of North America’s most respected organizations including The Canadian Breast Cancer Foundation, RBC, Whole Foods Market, SAP America, York Region, Blackberry, the Government of Canada, the Canadian Digestive Health Foundation and the Canadian Partnership Against Cancer. Athena holds a BFA in Graphic Design from the Rochester Institute of Technology in Rochester, New York and has earned the professional designation of Registered Graphic Designer.

The Importance Of Surprise & Delight In UX Design

By Athena Herrmann

23.06.2016

Is It Possible To Create A Personality For Your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole purpose is to make pedestrians walking up (or down) the steep hill of Lonsdale Avenue...

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Difference Between a Design Template and a Page

By Athena Herrmann

02.03.2016

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope...

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IoT613 – It’s a wrap!

By Athena Herrmann

06.10.2015

As you may have heard, on September 24th and 25th, Akendi presented the inaugural IoT613 conference in collaboration with CapCHI and Design 1st. The conference, held at MakerSpace North in Ottawa, was a huge success boasting sold out...

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Why Your Designer Should Be Your Best Friend

By Athena Herrmann

07.04.2015

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues – but friends – are much more likely to go the extra mile for you, enhance your team, and...

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Your Association Needs a Better Website

By Athena Herrmann

31.03.2014

Does your website increase membership? Influence industry change? Build partnerships? How about promote thought leadership? Increase loyalty? Or foster community? It can! Your website is more than a repository for meeting agendas or...

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Creative Brief: A cornerstone in the design process

By Athena Herrmann

17.10.2013

As Akendi works with a wide variety of industries, I’ve been lucky to work with a variety of client types: Developers, CEOs, Marketing & Communications Managers, Product Engineers, Analysts, and more. However, my process never varies...

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7 Tips to Help Designers Stick to the Story

By Athena Herrmann

27.06.2013

Everyone loves a good story. Stories are how we make connections with others and help us make abstract concepts more palpable. Because design provides a sensory way to absorb information and appeals to our dominant visual senses, it is...

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