The Ethics of Design: 5 Ways to Ensure You “Do No Harm”
By Athena Herrmann
06.14.2018
My colleague recently wrote a blog about a new restaurant in Vancouver that is positioning itself after Pablo Escobar, the notorious Colombian...
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Athena Herrmann
Akendi Alumnus
Designing for Devices
By Athena Herrmann
01.24.2017
Creating a design that works well on desktops, tablets, and mobile devices is often seen as a daunting and intimidating exercise. Clients worry...
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The UX of Branding – How a user focused approach can benefit your brand (PART 2)
By Athena Herrmann
10.13.2016
For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...
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UX of Branding: How a User Focused Approach Can Benefit Your Brand
By Athena Herrmann
10.07.2016
Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing...
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The Importance Of Surprise & Delight In UX Design
By Athena Herrmann
06.23.2016
Is It Possible to Create a Personality for your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole...
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Difference Between a Design Template and a Page
By Athena Herrmann
03.02.2016
When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much...
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Doing a Press Check – it’s your Last Opportunity to Get it Right
By Athena Herrmann
01.05.2016
Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website...
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IoT613 – It’s a wrap!
By Athena Herrmann
10.06.2015
As you may have heard, on September 24th and 25th, Akendi presented the inaugural IoT613 conference in collaboration with CapCHI and Design 1st...
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Why Your Designer Should Be Your Best Friend
By Athena Herrmann
04.07.2015
Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues –...
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UX Process: The Difference Between Success and Failure
By Athena Herrmann
10.16.2014
The benefits of following a process are known far and wide by those with one. In UX specifically, a UX process can help align departments and...
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The New Responsive Design: Designing for Multiple Devices
By Athena Herrmann
04.17.2014
There is a lot of talk about responsive design today, but not a lot of tactical knowledge sharing HOW to do it. But first and foremost, Akendi...
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Creative Brief: A cornerstone in the design process
By Athena Herrmann
10.17.2013
As Akendi works with a wide variety of industries, I’ve been lucky to work with a variety of client types: Developers, CEOs, Marketing &...
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7 Tips to Help Designers Stick to the Story
By Athena Herrmann
06.27.2013
Everyone loves a good story. Stories are how we make connections with others and help us make abstract concepts more palpable. Because design...
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