Athena Herrmann

Athena Herrmann

Design Director

Athena Herrmann is Design Director at Akendi. She brings 14 years of expertise in print, web, brand identity, and mobile, software and application design.

From concept to completion, Athena possesses a rare combination of design skills. She works with an immaculate attention to detail, a clear grasp of the target and message as a whole, extraordinary creative talent, and the production skills to bring her ideas to life. Athena delivers projects within budget and time restraints while maintaining Akendi’s consistently high standards. She has had the opportunity to work with some of North America’s most respected organizations including The Canadian Breast Cancer Foundation, RBC, Whole Foods Market, SAP America, York Region, Blackberry, the Government of Canada, the Canadian Digestive Health Foundation and the Canadian Partnership Against Cancer.

Athena holds a BFA in Graphic Design from the Rochester Institute of Technology in Rochester, New York and has earned the professional designation of Registered Graphic Designer.

Author Archives: Athena Herrmann

Designing for Devices (Adaptive Design for the Rest of Us)

Designing for Devices (Adaptive Design for the Rest of Us)

Creating a design that works well on desktops, tablets, and mobile devices is often seen as a daunting and intimidating exercise. Clients worry that there will be an overwhelming number of decisions to make, and they often become confused or sidetracked by pre-conceived notions about what “responsive” and “adaptive” design means. At Akendi, we’ve figuredRead more

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

In my last blog post I discussed the importance of your brand and the value that Brand Experience thinking can bring to your redesign project. This time, I’ll explain how to do it.  For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute thatRead more

The UX of Branding – How a user focused approach can benefit your brand (PART 1)

The UX of Branding – How a user focused approach can benefit your brand (PART 1)

Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product’s user experience while the marketing people look after the brand. At Akendi, our approach is different. Since we focus on building experiences for customers and users, we understand the important role a brand can play in creatingRead more

The Importance Of Surprise & Delight In UX Design

The Importance Of Surprise & Delight In UX Design

Is It Possible To Create A Personality For Your Product Interface? While in North Vancouver visiting a client, I noticed something that’s sole purpose is to make pedestrians walking up (or down) the steep hill of Lonsdale Avenue happy. Scattered here and there along the boulevard are carved animals, a sort of an amalgamation ofRead more

Difference Between a Design Template and a Page

Difference Between a Design Template and a Page

  When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe much of this confusion stems from the fact that there are several different ways to scope design work for digital products such as websites, mobile apps, desktop software, portals,Read more

Doing a Press Check – it’s your Last Opportunity to Get it Right

Doing a Press Check – it’s your Last Opportunity to Get it Right

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. One website, created by Domtar paper, talks about how print and digital can effectively work together. Ensuring the quality of the print materials you decide to invest in is critical in presenting the rightRead more

IoT613 – It’s a wrap!

IoT613 – It’s a wrap!

As you may have heard, on September 24th and 25th, Akendi presented the inaugural IoT613 conference in collaboration with CapCHI and Design 1st. The conference, held at MakerSpace North in Ottawa, was a huge success boasting sold out audiences for both days of the event. Akendi’s teams from Ottawa, Toronto and the UK were thereRead more

Why Your Designer Should Be Your Best Friend

Why Your Designer Should Be Your Best Friend

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues – but friends – are much more likely to go the extra mile for you, enhance your team, and ultimately help you to be more successful. Just as aRead more

UX Process: The difference between success and failure

UX Process: The difference between success and failure

The benefits of following a process are known far and wide by those that have one. In UX specifically, a UX process can help align departments and timelines, define partnerships and roles, and induce collaboration.It can mean the difference between a product that lives and a product that dies. Let’s apply this in life andRead more

The New Responsive Design: Designing for Multiple Devices

The New Responsive Design: Designing for Multiple Devices

There is a lot of talk about responsive design today, but not a lot of tactical knowledge sharing HOW to do it. But first and foremost, Akendi avoids using the buzz word “responsive” and instead talks about what the purpose of responsive truly is: translating a website across multiple devices. The key to designing forRead more

Your Association Needs a Better Website

Your Association Needs a Better Website

Does your website increase membership? Influence industry change? Build partnerships? How about promote thought leadership? Increase loyalty? Or foster community? It can! Your website is more than a repository for meeting agendas or event registration.  It’s a critical business tool that can help you achieve your business goals.  But where do you start? In thisRead more

Creative Brief: A cornerstone in the design process

Creative Brief: A cornerstone in the design process

As Akendi works with a wide variety of industries, I’ve been lucky to work with a variety of client types: Developers, CEOs, Marketing & Communications Managers, Product Engineers, Analysts, and more. However, my process never varies. Like any good process, it works no matter the parties involved. As Design Director, my role is to helpRead more

7 Tips to Help Designers Stick to the Story

7 Tips to Help Designers Stick to the Story

Everyone loves a good story. Stories are how we make connections with others and help us make abstract concepts more palpable. Because design provides a sensory way to absorb information and appeals to our dominant visual senses, it is the perfect vehicle for telling a story. Content is weaved together with typography, imagery and interactionRead more