Athena Herrmann

The Ethics of Design: 5 Ways to Ensure You “Do No Harm”

By Athena Herrmann

My colleague recently wrote a blog about a new restaurant in Vancouver that is positioning itself after Pablo Escobar, the notorious Colombian...

Design

Designing for Devices

By Athena Herrmann

Creating a design that works well on desktops, tablets, and mobile devices is often seen as a daunting and intimidating exercise. Clients worry...

Design

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

By Athena Herrmann

For a branding project to be successful, you need to understand your organization, develop a sound brand strategy, and then execute that strategy...

Design

UX of Branding: How a User Focused Approach Can Benefit Your Brand

By Athena Herrmann

Brand design and UX are often seen as distinct processes. In many companies, product teams handle a product's user experience while the marketing...

Design

The Importance Of Surprise & Delight In UX Design

By Athena Herrmann

Is It Possible to Create a Personality for your Product Interface? While in North Vancouver visiting a client, I noticed something that's sole...

Design

Difference Between a Design Template and a Page

By Athena Herrmann

When engaging with a new or potential client, we find there is often confusion about the difference between a template and a page. We believe...

Design

Doing a Press Check – it’s your Last Opportunity to Get it Right

By Athena Herrmann

Even in this digital age, print collateral has its place. There are many conversations about the value of print happening right now. Ensuring the...

Design

IoT613: It’s a wrap!

By Athena Herrmann

As you may have heard, on September 24th and 25th, Akendi presented the inaugural IoT613 conference in collaboration with CapCHI and Design 1st...

General

Why Your Designer Should Be Your Best Friend

By Athena Herrmann

Are you friends with your design team? If not, now may be the time to start working on your relationship! Designers who are not just colleagues ...

Design

UX Process: The Difference Between Success and Failure

By Athena Herrmann

The benefits of following a process are known far and wide by those with one. In UX specifically, a UX process can help align departments and...

General

Responsive Design: Designing for Multiple Devices

By Athena Herrmann

There is a lot of talk about responsive design, but not a lot of tactical knowledge sharing about HOW to do it. First and foremost, consider...

Build

Creative Brief: A Cornerstone in the Design process

By Athena Herrmann

As Akendi works with a wide variety of industries, I've been lucky to work with a variety of client types: Developers, CEOs, Marketing &...

Design

7 Tips to Help Designers Stick to the Story

By Athena Herrmann

Everyone loves a good story. Stories are how we make connections with others and help us make abstract concepts more palpable. Because design...

Design

Athena Herrmann

The Ethics of Design: 5 Ways to Ensure You “Do No Harm”

Designing for Devices

The UX of Branding – How a user focused approach can benefit your brand (PART 2)

UX of Branding: How a User Focused Approach Can Benefit Your Brand

The Importance Of Surprise & Delight In UX Design

Difference Between a Design Template and a Page

Doing a Press Check – it’s your Last Opportunity to Get it Right

IoT613: It’s a wrap!

Why Your Designer Should Be Your Best Friend

UX Process: The Difference Between Success and Failure

Responsive Design: Designing for Multiple Devices

Creative Brief: A Cornerstone in the Design process

7 Tips to Help Designers Stick to the Story

Sign up for our UX Blog

How can we help you?